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MBA硕士毕业论文_医院住院患者满意度及其提升策略研究PDF

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2009年中央政府提出新医改政策,推行至今已有十一年,随着新医改的不 断深入,更多优质民营医院纳入医保定点,跨省异地就医审批便捷,患者就医不 再局限于本地公立医院。医疗服务市场从原来以公立医院为主导的卖方市场,向 以患者需求为核心的买方市场转变。公立医院想要巩固患者忠诚度,保持领先性, 必须不断改进服务质量。国内和国外许多理论研究与医院实践都表明,患者的满 意度能比较客观地反映医院管理水平的高低和医疗服务质量的好坏,为医疗服务 机构的管理者指明改进方向。 本文以公立医院H医院为研究对象,通过研究相关文献资料,归纳患者满意 度测评要素。以住院患者需求为导向,听取部分患者就医过程中的实际感受,结 合对医院实地考察过程中总结的特点,设计了针对H医院住院患者满意度测评 表,运用问卷调查法,对患者满意度进行调研,并运用统计软件SPSS.23对调查 问卷进行问卷信度、效度的检验和数据的统计与分析。 根据数据分析的结果,H医院住院患者满意度整体得分较高。各项影响因素 的评分中护理服务得分最高,为4.35分,表明患者对医院的护理服务较为满意。 后勤服务与环境设施得分也较高,分别为4.26分和4.27分,医院重视就医环境 体验感,大部分患者认可医院的后勤保障工作。但是较多患者反映电梯等候时间 过长,停车位较少,入出院手续办理麻烦,对于这些问题医院可以进一步优化和 完善。医疗技术得分4.18分、医患沟通获得4.19分,医疗费用为4.20分。这 三项得分中等,表明患者基本满意,但还有改进的空间。而服务态度的得分最低, 为4.15分。通过进一步调查发现,服务态度满意度不高主要集中对医生服务态 度不满,这与医生工作强度大,部分医生服务态度意识欠缺有关。 针对满意度得分情况,H医院可以从提高服务意识,开展护理人文关怀和促 进医患之间有效沟通等方面改善医患关系,提升服务质量。建立健全有效投诉渠 道,制定合理的奖惩制度,配合明察暗访的有效监督,督促医务人员提高服务质 量水准,提升患者满意度。H医院应加快信息化建设,建立大数据分析平台,为 提升医院信息化管理水平做好硬件保障。逐步完善H医院基础设施的配套升级, 提升患者就医便捷性。 关键词:满意度;住院患者;问卷调查;医患关系 II Abstract TheCentralGovernmentputforwardthenewmedicalreformpolicyin2009, whichhasbeenimplementedfor11years.Withthedeepeningofthenewmedical reform,morehigh-qualityprivatehospitalshavebeenincludedinthedesignated medicalinsurancesystem,andtheexaminationandapprovalofinter-provincialand inter-localmedicaltreatmentisconvenient.Patients'medicaltreatmentisnolonger limitedtolocalpublichospitals.Themedicalservicemarkethaschangedfroma seller'smarketdominatedbypublichospitalstoabuyer'smarketcenteredonpatient needs.Publichospitalsmustcontinuouslyimproveservicequalityiftheywantto consolidatepatientloyaltyandmaintainleadership.Accordingtotheresearchand practiceathomeandabroad,patientsatisfactioncanobjectivelyreflectthequalityof medicalservicesandpointouttheimprovementdirectionforthemanagersofmedical institutions. Therefore,takingtheHPublicHospitalastheresearchobject,thispaper summeduptheevaluationelementsofpatientsatisfactionthroughliteratureresearch. Basedontheneedsofinpatients,asatisfactionevaluationformforinpatientsinH PublicHospitalwasdesignedbylisteningtotheactualfeelingsofsomepatients duringtheprocessofseekingmedicaltreatment,andcombiningwiththe characteristicssummarizedduringtheon-the-spotinvestigationofthehospital.The questionnairesurveywasusedtoinvestigateinpatients'satisfactionofHhospital,and SPSS.23softwarewasusedtotestthereliability,validity,statisticsanddataanalysis ofthequestionnaire. Accordingtotheresultsofdataanalysis,theoverallscoreofinpatients' satisfactioninHPublicHospitalisrelativelyhigh.Amongthescoresofvarious influencingfactors,nursingservicescoredthehighest:4.35scores,whichindicates thatpatientsweresatisfiedwiththehospital'snursingservice.Logisticsservicesand environmentalfacilitiesalsoscoredhigher,4.26and4.27scoresrespectively. Hospitalsattachimportancetothesenseofenvironmentalexperienceformedical treatment,andmostpatientsapproveofthehospital'slogisticssupportwork.However, morepatientsreportthatthewaitingtimeforelevatorsistoolong,therearefewer parkingspaces,andtheformalitiesforadmissionanddischargearetroublesome. Hospitalscanfurtheroptimizeandperfecttheseproblems.Thescoreofmedical technologywas4.18,thatofdoctor-patientcommunicationwas4.19,andthatof medicalexpenseswas4.20.Thescoresofthesethreeitemsaremedium,indicating III thatthepatientsarebasicallysatisfied,butthereisstillroomforimprovement.The serviceattitudescoredthelowest:4.15scores.Throughfurtherinvestigation,itis foundthatthelowsatisfactionofserviceattitudemainlyfocusesondissatisfaction withdoctors'serviceattitude,whichisrelatedtothehighworkintensityofdoctors andthelackofawarenessofserviceattitudeofsomedoctors. Accordingtothesatisfactionscore,hospitalscanimprovethedoctor-patient relationshipandservicequalitybyimprovingserviceawareness,strengthening effectivecommunicationbetweendoctorsandpatientsandhumanisticcare.Hospitals shouldestablishandimproveeffectivecomplaintchannels,formulateareasonable rewardandpunishmentsystem,cooperatewitheffectivesupervisionofthorough investigations,andurgemedicalpersonneltoimproveservicelevelandpatient satisfaction.What’smore,hospitalsshouldspeedupinformationconstruction, establishabigdataanalysisplatform,asthehardwareguaranteeandwindingthelevel ofhospitalinformationmanagement,andgraduallyimprovethesupporting constructionofhospitalinfrastructuretoimprovetheconvenienceofpatientsseeking medicaltreatment. Keywords:Satisfaction;Inpatients;Questionnairesurvey;doctor-patient relationship IV 目录 第一章绪论..................................................................................................................1 1.1研究背景与意义............................................................................................1 1.2文献综述........................................................................................................2 1.2.1患者满意度概念.................................................................................3 1.2.2患者满意度影响因素.........................................................................4 1.2.3患者满意度测评方法.........................................................................5 1.3研究思路与方法............................................................................................6 1.3.1研究思路............................................................................................6 1.3.2研究方法............................................................................................7 1.4主要研究内容................................................................................................8 第二章医院患者满意度研究的理论基础..................................................................9 2.1顾客满意模型理论........................................................................................9 2.2需要层次理论..............................................................................................10 2.3患者满意度测评体系..................................................................................11 第三章H医院住院患者满意度调查问卷设计及调查结果与分析........................13 3.1H医院的简介...............................................................................................13 3.2H医院问卷调查设计...................................................................................13 3.2.1调查对象..........................................................................................14 3.2.2调查问卷与调查内容......................................................................14 3.2.3调查方法..........................................................................................16 3.3问卷调查结果..............................................................................................17 3.3.1住院患者的基本情况......................................................................17 3.3.2问卷的信度、效度分析..................................................................20 3.4住院患者满意度分析..................................................................................23 3.4.1总体满意度调查结果......................................................................24 3.4.2医疗技术的满意度得分..............................................................