我国高等教育的持续发展，为产业发展提供了大量人才，攻关了大量的关键技 术，为我国社会主义现代化建设作出了巨大贡献。但随着经济结构不断调整、产业 不断升级、社会文化建设不断推进，人工智能、大数据、云计算等高新技术与产业 日益融合，人才供给与需求关系深刻变化。2020年5月22日，李克强总理在政府 报告中提出，推动教育公平发展和质量提升，要使更多劳动者长技能、好就业。产 教融合、校企合作成为提高人才技能、培养应用型高质量人才，助力高校改革的重 要方式，成为高校与产业紧密对接的有效方式之一。产业与教育如何融合，学校与 企业如何合作，成为诸多高校和企业研究与实践的命题。 本文在引言部分明确了研究背景、研究目的和意义，国内外研究现状，以及本 文研究的主要内容、研究方法与创新点。本文第二章是基础理论概述，首先阐述了 产教融合、校企合作的相关理论依据，以及相关对策的理论依据；然后介绍了本研 究使用的基本工具，商业画布工具与SWOT分析工具；分析了国内的主要校企合作 模式及存在的典型问题。第三章介绍了JY公司的相关情况，分析了JY公司面临的 行业情况，对JY公司进行客户调研分析，并引入了业内典型案例分析，对JY公司 的业务进行了SWOT分析，然后利用商业画布分析了JY公司的校企合作业务，分 析了JY公司校企合作存在的主要问题。第四章基于SWOT分析给出了公司不同的 战略选择，给出了解决JY公司问题的同心多元化策略方案。第五章给出了该方案落 地的关键路径、实施规划与资源配置需求，最后进行了总结与展望。 关键词：产教融合；校企合作；多元化策略；SWOT分析 I 青岛大学硕士学位论文 3 Research on the problems and Countermeasures of JY company's school-enterprise cooperation based on the integration of production and education Abstract The sustainable development of China's higher education has provided a large number of talents for industrial development，tackled a large number of key technologies and made a great contribution to China's socialist modernization. However，with the continuous adjustment of economic structure，the continuous upgrading of industries，and the continuous promotion of social and cultural construction，high-tech and industries are increasingly integrated ，such as artificial intelligence，big data，cloud computing and so on，and the relationship between talent supply and demand has changed profoundly. On May 22, 2020, Premier Li Keqiang proposed in the government report that we should promote the fair development and quality improvement of education, and make more workers have more skills and good employment.The integration of production and education，school -enterprise cooperation has become an important way to cultivate application-oriented talents. In the introduction of this article，the research background，research purpose and significance，and so on are given.The second chapter of this aticle is an overview of the basic theory.And introduces business model canvas tools and SWOT analysis tools. The third chapter introduces the related situation of company JY，analyzes the industry situation faced by company JY，conducts customer research and analysis on company JY，and introduces typical case analysis，and carries on the SWOT analysis. In the fourth chapter， different strategic choices of the company are given. On this basis，the optimized school- enterprise cooperation strategy of company JY is obtained. In the fifth part，the key path of the implementation of the scheme is given，and the summary and prospect are made.。。。。。。以下内容略