企业文化对公司至关重要。与美国公司相比，日本公司的出色表现导致了20世 纪70年代后期企业文化理论的出现。企业文化是企业共同的认知系统和习惯行为。 对于员工而言，企业文化可以促进他们的共识并形成心理契约。企业文化是企业员 工的思想、行为依据。每个公司都有其独特且不易模仿的企业文化。 在当今全球化的时代下，任何一家企业都面临着威胁与挑战，如何积极应对与 解决是每一家企业需要思考的问题。 特别是银行业，近几年面临着前所未有的挑战， 比如互联网金融的出现，使得银行业已经过了“躺着赚钱”的时代，银行业需要转型。 然而，银行业是一个易于模仿和同质化的行业。如何建立企业文化，深化企业文化， 融入每位员工的心中，这是每家银行都需要思考的问题。ZZ银行作为中小城市商业 银行，在企业文化建设方面有许多亮点，但是在企业文化建设中缺乏领导重视，企 业文化建设起步较晚，制度不完善等问题。 作为ZZ银行的一名员工，作者从企业文化的内涵、结构和功能、形成和发展 入手，探讨了商业银行企业文化的内涵和建设意义。在解释企业文化建设的相关理 论和方法的基础上，以ZZ银行的企业文化建设为研究对象，对其企业文化建设阶 段的分析，“根主子”体系的分析和三元锁定的分析指出了ZZ银行企业文化建设的现 状。指出ZZ银行在企业文化建设阶段中是处于发展阶段，通过“根主子”体系分析指 出ZZ银行企业文化建设体系存在不健全的现象，通过三元锁定分析法找出ZZ银行 企业文化中的关键成功因素、关键阻碍因素和关键驱动因素。然后，分别从ZZ银 行企业文化体系如何健全，如何继续发扬成功因素，针对关键成功因素、关键阻碍 因素和关键驱动因素提出建议策略，希望为ZZ银行的企业文化建设提供文化支持 和新方法。 关键词 ：ZZ银行；企业文化建设；稻盛哲学 Abstract Corporate culture is crucial to the company. The outperformance of Japanese firms compared with American firms led to the emergence of a theory of corporate culture in the late 1970s. Corporate culture is the common cognitive system and habitual behavior of enterprises. For employees, corporate culture can promote their consensus and form psychological contract. Corporate culture is the basis of thought and behavior of employees. Corporate culture is not easy to imitate, different companies have different corporate culture. In the era of globalization, any enterprise is faced with threats and challenges. How to actively deal with and solve the problem is what every enterprise needs to think about. In particular, the banking industry is facing unprecedented challenges in recent years. For example, the emergence of Internet finance has made the banking industry go through the era of "making money while lying down", and the banking industry needs to be transformed. However, banking is an industry prone to imitation and homogenization. How to establish the corporate culture, deepen the corporate culture, into the hearts of every employee, this is every bank needs to think about the problem. ZZ bank, as a small and medium-sized city commercial bank, has many highlights in the construction of corporate culture. However, it lacks leaders' attention in the construction of corporate culture, and the construction of corporate culture started late and the system is not perfect. As an employee of ZZ bank, the author discussed the connotation and construction significance of corporate culture of commercial Banks from the perspective of the connotation, structure and function, formation and development of corporate culture. On the basis of explaining relevant theories and methods of enterprise culture construction, ZZ bank's enterprise culture construction is taken as the research object, and the analysis of its enterprise culture construction stage, "root master sub-system" analysis and ternary locking analysis explain the current situation of ZZ bank's enterprise culture construction. It was pointed out that ZZ bank was in the development stage in the construction stage of corporate culture. Through the analysis of "root master and sub-master" system, it was pointed out that ZZ bank's corporate culture construction system was not sound, and the key success factors, key hindrance factors and key driving factors in ZZ bank's corporate culture were found out through the three-way locking analysis method. Then, it proposes suggestions and strategies on how to improve the corporate culture system of ZZ bank and how to carry forward the success factors. I hope to provide cultural support and new methods for the corporate culture construction of ZZ bank. Key words: Bank of ZZ; Corporate Culture Construction; Inamori Philosophy 目 录 目 录 第一章 绪论 ........................................................... 1 1.1 选题背景及研究意义 .............................................. 1 1.1.1选题背景 ..................................................... 1 1.1.2研究意义 ..................................................... 2 1.2 国内外企业文化研究 .............................................. 2 1.2.1国外研究动态 ................................................. 2 1.2.2国内研究动态 ................................................. 4 1.3 研究思路及方法 .................................................. 5 1.3.1研究思路 ..................................................... 5 1.3.2研究方法 ..................................................... 6 1.4 创新之处 ........................................................ 6 第二章 企业文化相关概述和理论基础 ..................................... 8 2.1 企业文化基本理论 ................................................ 8 2.1.1企业文化的内涵 ............................................... 8 2.1.2企业文化的形成与发展 ......................................... 9 2.1.3企业文化的结构 .............................................. 10 2.1.4企业文化的作用 .............................................. 10 2.2 商业银行企业文化概述 ........................................... 11 2.2.1商业银行企业文化的概念 ...................................... 11 2.2.2商业银行企业文化建设的意义 .................................. 12 2.3 本文所应用的企业文化相关理论与工具/模型 ........................ 12 2.3.1稻盛哲学相关理论 ............................................ 12 2.3.2 企业哲学文化手册架构与编制方法 ............................. 14 2.3.3 提炼企业核心价值观的3V模型 ................................ 16 2.3.4 沙因的“睡莲模型” ......................................... 17 第三章 ZZ银行企业文化建设问题分析 ................................... 19 3.1 ZZ银行简介 ..................................................... 19 3.2 ZZ银行企业文化建设阶段分析 ..................................... 19 3.2.1初步形成阶段 ................................................ 19 3.2.2发展阶段 .................................................... 19 3.3 ZZ银行企业文化建设体系分析 ..................................... 20 3.3.1ZZ银行企业文化的精神层 ...................................... 20 3.3.2ZZ银行的企业文化制度和行为层 ................................ 23 3.3.3ZZ银行的企业文化物质层 ...................................... 25 3.4 ZZ银行企业文化建设三元锁定分析 ................................. 26 3.4.1关键成功因素 ................................................ 27 3.4.2关键阻碍因素 ................................................ 28 3.4.3关键驱动因素 ................................................ 30 3.5 ZZ银行企业文化建设现状调查 ..................................... 31 3.5.1调查问卷的设计 .............................................. 31 3.5.2调查问卷的发放 .............................................. 31 青岛大学硕士学位论文 3.5.3基于调查情况的分析 .......................................... 31 3.5.4ZZ银行企业文化存在问题总结 .................................. 37 第四章 ZZ银行企业文化建设策略 ........................................ 39 4.1 ZZ银行的企业文化体系建设策略 ................................... 39 4.1.1建立ZZ银行企业文化根文化 ................................... 39 4.1.2建立ZZ银行企业使命 ......................................... 39 4.1.3提炼ZZ银行核心价值观 ....................................... 40 4.1.4进一步提升完善物质文化建设 .................................. 42 4.2ZZ银行企业文化三元锁定法建设策略 ................................ 42 4.2.1继续发扬客户服务文化 ..........................