I 摘要 中国的特许经营主要起步于第三产业中的零售业、餐饮业和服务业。特许经营作 为一种长盛不衰的分销方式，在国内经过长期发展，已经成为企业扩张的重要手段。 目前中国是世界范围内商业特许经营品牌设立最多的国家，国内企业通过特许经营模 式得以迅速发展。在当代社会，特许经营作为一种双赢且高效的高级商业模式，以其 独特的经营优势与扩张优势在经济领域中显现出强大的生命力。而中国的特许经营业 在近年间取得了迅猛发展,在经济发展中也占据了重要的地位。特许人与受许人（加盟 商）作为特许经营当中重要的两大主体，两者既是商业的契约关系，又是利益共同体。 如何通过加盟商管理来帮助特许经营企业优化经营，对于特许经营企业来说具有非常 重要的研究价值。 AG公司自2014年开始由传统商贸企业转型为特许经营企业。在探索发展的过 程中，随着市场环境的变化与企业的不断扩张，经营管理中的一些问题日益凸显，并 未实现预期的发展目标。本文通过对AG公司特许经营的加盟商管理活动进行霍尔三 维分析，从加盟过程维、经营管理维、经营知识维三个维度对AG公司特许经营的加 盟商管理活动进行了梳理。结合霍尔三维分析对目前AG公司特许经营的加盟商管理 活动中存在的问题进行了优化研究并进行了保障措施的提出。作为特许经营活动中重 要的一环，加盟商管理对于特许经营企业的发展起着至关重要的作用。 通过对AG公司特许经营的加盟商管理研究，相信本文将会对AG公司特许经营 未来的可持续发展带来实质性帮助。同时希望本文能够为其他特许经营企业的经营管 理带来借鉴价值。 关 键 词：特许经营；加盟商管理；霍尔三维 ABSTRACT III ABSTRACT China's franchise operations mainly began in the tertiary industry in the retail, catering and service industries. As a long-lasting distribution method, franchising has become an important means for enterprise expansion after long-term development in China. At present, China is the country with the most commercial franchise brands in the world, and domestic enterprises have developed rapidly through the franchise model.As a win-win advanced business model in modern society, franchising shows strong vitality in the economic field with its unique operating advantages. In recent years, China's franchising has made rapid development and occupies an increasingly important position in the national economy. As two important subjects in franchising, the contractual relationship between franchiser and franchisee (franchisee) is not only a commercial relationship, but also a community of interests. How to help franchising enterprises optimize their operation through franchisee management is of great research value for franchising enterprises. AG has been transformed from a traditional business enterprise to a franchise since 2014. In the process of exploration and development, with the changes in the market environment and the continuous expansion of enterprises, some problems in business management have become increasingly prominent, and the expected development goals have not been achieved. This paper analyzes the franchise management activities of AG company franchise by Hall three-dimensional analysis, and sorts out the franchise management activities of AG company franchise from three dimensions: franchise process dimension, operation management dimension and management knowledge dimension. Combined with Hall's three-dimensional analysis, the existing countermeasures of the franchise management activities of the AG franchise were optimized and the countermeasures were researched and safeguard measures were put forward.As an important part of franchising activities, franchisee management plays a vital role in the development of franchising enterprises. Through the research on the franchisee management of the AG franchise, I believe that this article will bring substantial help to the future sustainable development of the AG franchise. At the same time, I hope that this article can bring reference value to the management of other franchise enterprises. 西安电子科技大学硕士学位论文 IV Keywords: Franchise; Franchisee management; Hall 3D 目录 V 目录 摘要................................................................................................................................... I ABSTRACT .................................................................................................................... III 第一章 绪论 .................................................................................................................. 1 1.1 研究背景和意义 .............................................................................................. 1 1.1.1研究背景 ................................................................................................. 1 1.1.2研究意义 ................................................................................................. 2 1.2 国内外特许经营的研究现状 ........................................................................... 3 1.2.1国外特许经营的研究现状 ...................................................................... 3 1.2.2国内特许经营的研究现状 ...................................................................... 5 1.3 论文的主要研究内容及结构安排.................................................................... 6 1.4 研究方法 .......................................................................................................... 8 第二章 理论基础 .......................................................................................................... 9 2.1 特许经营相关理论 ........................................................................................... 9 2.1.1 特许经营的定义 .................................................................................... 9 2.1.2 特许经营的组织特性 ........................................................................... 12 2.1.3 特许经营的运营结构 ........................................................................... 13 2.1.4 特许经营的治理机制 ........................................................................... 14 2.1.5 特许经营的加盟商管理 ....................................................................... 14 2.2 霍尔三维相关理论 ......................................................................................... 15 2.3 本章小结 ........................................................................................................ 17 第三章 AG公司特许经营的加盟商管理现状及问题 ............................................... 19 3.1 AG公司特许经营现状 .................................................................................. 19 3.1.1 AG公司简介 ......................................................................................... 19 3.1.2 AG公司特许经营的加盟流程 .............................................................. 20 3.2 AG公司特许经营存在的加盟商管理问题 ................................................... 21 3.2.1 AG公司特许经营存在的加盟商管理问题调查分析 ........................... 21 3.2.2 AG公司特许经营存在的加盟商管理问题 .......................................... 23 3.3 AG公司特许经营的加盟商管理问题的原因分析 ........................................ 29 3.3.1公司内部缺乏品牌建设体系 ................................................................ 29 3.3.2特许经营招商体系标准低 .................................................................... 29 3.3.3缺乏标准化的加盟商经营管理办法 ..................................................... 30 西安电子科技大学硕士学位论文 VI 3.3.4总部的人力资源管理环节存在缺漏 .................................................... 30 3.4 本章小结 ........................................................................................................ 31 第四章 基于霍尔三维的AG公司特许经营的加盟商管理优化 ............................... 33 4.1 基于霍尔三维的AG公司特许经营的加盟商管理分析 ............................... 33 4.1.1 AG公司加盟商管理的加盟过程维 ...................................................... 34 4.1.2 AG公司加盟商管理的经营管理维 ...................................................... 37 4.1.3 AG公司加盟商管理的经营知识维 ...................................................... 39 4.2 基于霍尔三维的AG公司特许经营的加盟商管理优化对策 .......................... 40 4.2.1 提升品牌价值意识 .................................