互联网背景下，信息技术行业发展蒸蒸日上，软件业是信息技术行业的重 要支撑。然而我国市场对软件产品的需求已经趋于饱和，当下软件业的发展 必 须迎合信息化社会的商务模式，优化软件公司发展战略，提升企业竞争力。 面对市场快速发展带来的机遇和日趋激烈的行业竞争，A 管理软件公司在 依靠自身资源和市场机遇 发展的同时会受到外部环境带来的威胁和内部服务体 系出现的问题影响，亟需寻找合适的理论和实践指导为其提供新的发展视角和 思路。 本文基于对文献和相关资料的总结，以 企业战略理论、CMM 成熟度模 型、价值演变理论为指导，运用战略分析工具展开研究。本文首先运用企业战 略理论对 A 管理软件公司的发展现状和问题进行了研究分析，其次使 用 PEST 工具分析了 A 管理软件公司的外部环境，总结出了管理行业的市场机遇和未来 发展方向，再次运用五力模型分析了 A 管理软件公司的优劣势并利用内外部因 素矩阵进 行了评价，明确了 A 管理软件公司的战略方向，最后结合 A 管理软件 公司的愿景、使命，从信息流动视角，构建 A 管理软件公司流程的价值创造及 发展演变过程体系，运用 SWOT 模型，探索并提出适合该公司的发展战略，以 此为基础，制定出了相应的战略实施方案及保障体系，确保发展战略目标的实 现，从而进一步积累竞争优势，获得长远发展。 本文研究发现，A 管理软件公司在发展中存在着代理产品小众化、产品线 不完善、客户粘性低、人员流动性强等问题，为了解决 A 管理软件公司所面临 的窘境。本文依据价值演 变理论和企业战略管理理论，提出了在基本价值阶 段、延伸价值阶段、拓展价值阶段采用不同的发展战略，同时希望通过本文的 研究，给我国软件公司的生存和发展战略选择提 供一定的借鉴与参考。 关键词：信息流动；软件公司；价值链；发展战略II Abstract Under the background of Internet, the development of information technology industry is booming, and software industry is an important support of information technology industry. However, China's market demand for software products has become saturated. At present, the development of software industry must cater to the business model of information society, optimize the development strategy of software companies, and enhance the competitiveness of enterprises. With the rapid development of China's economy, the rapid change of the new generation of information technology, the promotion of national preferential policies and industrial transformation and upgrading, more and more Chinese enterprises have realized the importance and necessity of information management. The small and medium-sized enterprises that have not implemented information technology have to build information management systems, while some of the large and medium-sized enterprises that have already realized information technology have to rearrange, Some want to upgrade the original information system, and the market demand for management software is strong. At the same time, the M & a boom in the management software industry is emerging, and foreign management software manufacturers such as SAP and info gradually penetrate the management software market of small and medium-sized enterprises through acquisition, alliance and other ways. Domestic mature manufacturers, such as UFIDA, Kingdee and Inspur, have also joined the M & a tide. The division and encroachment of these large enterprises on the management software market has brought threats and challenges to the survival and development of small service providers. Facing the opportunities brought by the rapid development of the market and the increasingly fierce competition in the industry, how can a management software company, as a management software agent, rely on its own resources and market opportunities to develop at the same time, avoid the threat brought by the external environment, andIII the impact of problems in the internal service system stand out in the fierce market competition? This is a question worthy of study It is urgent to find appropriate theoretical and practical guidance to provide new perspectives and ideas for its development. Based on the summary of literature and related materials, this paper uses strategic analysis tools to study under the guidance of enterprise strategy theory, CMM maturity model and value evolution theory. Firstly, this paper studies and analyzes the current situation and problems of a management software company with the theory of enterprise strategy. Secondly, it analyzes the external environment of a management software company with pest tool, summarizes the market opportunities and future development direction of management industry. Thirdly, it analyzes the advantages and disadvantages of a management software company with five force model and evaluates it with internal and external factor matrix, Finally, combining with the vision and mission of a management software company, this paper constructs the value creation and development evolution process system of a management software company's process from the perspective of information flow, explores and puts forward the development strategy suitable for the company by using the SWOT model, and formulates the corresponding strategic implementation plan and guarantee system to ensure the realization of the development strategic goal Now. We will further accumulate competitive advantages and achieve long-term development. At the same time, I hope that through the research of this paper, we can provide some reference for the survival and development strategy choice of software companies in China. In this paper, we find that there are some problems in the development of a management software company, such as the small number of agent products, imperfect product line, low customer stickiness, strong personnel mobility, etc. in order to solve the dilemma faced by a management software company. Based on the theory of value evolution and the theory of enterprise strategic management, this paper puts forward different development strategies adopted in the basic value stage, extended value stage and extended value stage. At the same time, it hopes to provide certain reference and reference for the survival and development strategy selection ofIV software companies in China through the Research of this paper. Keywords:Information flow; software company; value chain; development strategy differentiationV 目录 第 1 章 绪论 .......................................................1 1.1 研究背景与意义 .............................................1 1.1.1 研究背景 ................................................1 1.1.2 研究意义 ................................................1 1.2 国内外研究状况 .............................................2 1.2.1 国外研究综述 ............................................2 1.2.2 国内研究综述 ............................................4 1.2.3 国内外研究述评 ..........................................7 1.3 研究方法 ...................................................8 1.3.1 文献资料法 ..............................................8 1.3.2 比较研究法 ..............................................8 1.3.3 问卷调查研究法 ..........................................8 1.4 主要内容与技术路线 ........................................8 1.4.1 主要内容 ................................................8 1.4.2 技术路线 ................................................9 1.5 研究特色与创新 ............................................10 第 2 章 理论基础与相关方法 ........................................11 2.1 理论基础 ..................................................11 2.1.1 CMM 成熟度模型和价值演变理论............................11 2.1.2 企业战略理论 ...........................................12 2.2 战略分析相关工具..........................................13 2.2.1 PEST 模 型...............................................13 2.2.2 五力竞争模型 ...........................................13 2.2.3 SWOT 分析模 型...........................................14 2.2.4 内外部因素评价矩阵 .....................................14 2.2.5 内部外部矩阵 ...........................................14 2.2.6 定量战略计划矩阵 ......................................