非物质文化遗产（简称“非遗”）是文化遗产的重要组成部分，是地方民间文化的精髓，作为提 升国家或地区旅游吸引力与竞争力的旅游资源越来越得到认可。非遗具有的审美、体验、教育、娱 乐等价值，具备旅游资源开发的基本特质，能够满足旅游者的休闲娱乐需求。可见非遗是一种非常 宝贵、特殊的旅游资源，近年来一直受到游客的追捧，前景十分广阔。环塔里木地区作为非遗资源 富集地，随着经济快速发展，城市现代化进程加快，非遗生存土壤及文化空间正在逐渐丧失，非遗 传承面临着后继无人的困境，抢救非遗的任务日益迫切。而“静态保护与保存，留下的只是遗物、 遗迹和民族记忆，活生生的代际传承，才能留下那些珍贵的非遗，所以对非遗进行旅游开发是非常 必要的”。但不恰当的旅游开发又会破坏非遗的原真性、完整性，导致非遗面临走样、消逝的困境。 因此本文基于非遗保护与传承的前提下，探讨环塔里木地区非遗旅游开发模式，对目前环塔里 木地区现存非遗旅游开发模式进行论证分析，发现博物馆开发模式不仅有利于非遗物质表现形式的 收藏保存，同时还在非遗“无形文化”价值挖掘与活态传承上发挥着重要作用，并通过对新疆非遗 博物馆开发现状进行 ASEB 栅格分析，得出环塔里木地区非遗博物馆开发模式存在的问题：传承人 参与缺失，游客体验性不强、基础设施较差，并基于游客与传承人视角对非遗博物馆开发模式提出 优化建议与对策，以便更好地发挥博物馆在非遗“抢救性保护”、非遗原真性创新、非遗传播等方面 的作用，将文化遗产转化为旅游资源，以旅游发展促进非遗保护，实现经济效益与社会效益的协同 并存。 本文包含五章内容：第一章绪论，介绍研究背景意义；通过国内外及新疆文献分析，确立本文 研究主题、思路与方法；并对环塔里木地区、非遗旅游、博物馆旅游等相关概念进行界定，论述本 文研究的理论基础；第二章首先从环塔里木地区非遗资源特征、旅游开发价值，对非遗开发可行性 进行论述，并确立非遗开发原则；其次，对环塔里木地区博物馆当前开发模式进行优劣势比较，重 点论述博物馆参与环塔里木地区非遗旅游的必要性；第三章，基于游客体验视角，对环塔里木地区 非遗博物馆参与非遗旅游开发的现状调查与分析，分别从客源市场分析以及博物馆主体进行分析， 通过客源市场分析游客偏好和满意度，从非遗博物馆主体，采用访谈法对非遗博物馆馆长及相关工 作人员进行访谈，了解其运营理念、规划以及所面临的问题等；以此探寻环塔里木博物馆参与旅游 开发中存在的问题及形成机理。第四章，针对上述分析结果，提出从丰富博物馆类型、深化游客体 验、塑造博物馆品牌、改善旅游环境、开发旅游产品等方面的优化建议；第五章，对本文进行总结 与思考。 关键词：环塔里木地区；非物质文化遗产；博物馆旅游；游客体验；非遗传承人II Abstract Intangible cultural heritage (hereinafter referred to as “non-legacy”) is an important part of cultural heritage and the essence of local folk culture. As a tourism resource to enhance the attraction and competitiveness of tourism in the country or region, it is increasingly recognized. The value of aesthetics, experience, education, entertainment, etc., has the basic characteristics of tourism resources development, and can meet the leisure and entertainment needs of tourists. It can be seen that intangible is a very valuable and special tourism resource. In recent years, it has also been sought after by tourists, and the prospects are very broad. As a non-resource-rich area, the Tarim area is accelerating with the rapid development of the economy, the urban modernization process is accelerating, the non-existent living soil and cultural space are gradually being lost, and the non-genetic inheritance faces the dilemma of succession. urgent. And static protection and preservation, leaving only the relics, relics and national memory, living intergenerational inheritance, can leave those precious intangibles, so it is necessary to carry out tourism development for non-legacy. However, inappropriate tourism development will destroy the originality and integrity of the intangibles, leading to the dilemma of being left out and disappearing. Therefore, based on the premise of non-legacy protection and inheritance, this paper explores the non-legacy tourism development model in the Tarim area, and conducts an empirical analysis of the existing intangible tourism development model in the Tarim area. It is found that the museum development model is not only conducive to the expression of intangible material. The preservation of the collection plays an important role in the value mining and living heritage of the intangible culture. Through the analysis of the ASEB grid of the development status of the non-heritage museum in Xinjiang, the development model of the non-legacy museum in the Tarim area is obtained. Question: The lack of participation of the inheritors, the tourists are not experienced and the infrastructure is poor, and try to propose optimization suggestions and countermeasures for the development model of the non-legacy museum based on the perspective of tourists and inheritors, so as to better play the museum's resident The role of protection, non-legitive authenticity, non-legacy communication, etc., transforming cultural heritage into tourism resources, promoting non-legacy protection with tourism development, and achieving synergy between economic and social benefits. This article contains five chapters: The first chapter introduces the background significance of the research; through the analysis of domestic and foreign and Xinjiang literature, establishes the research theme, ideas and methods; and defines related concepts such as the Ring Tarim region, non-legacy tourism, museum tourism and so on. The theoretical basis of this paper is discussed. The second chapter begins with the characteristics of non-legacy resources and the value of tourism development in the Tarim area, discusses the feasibility of non-legacy development, and establishes the principle of non-legacy development. Then the current developmentIII model of the Ring Tarim Regional Museum The advantages and disadvantages are compared, and the necessity of museum participation in the non-legacy tourism of the ring tower is emphasized. The third chapter, based on the perspective of tourists experience, investigates and analyzes the status quo of the non-legacy tourism development of the non-legacy museum around the Tarim, from the source market. As well as the main body of the museum for analysis, through the source market analysis of tourist preferences and satisfaction, from the non-legacy museum main body, using interviews to conduct a certain degree of interviews with the museum director and related staff to understand its operating philosophy, planning and Face to problems, etc.; to explore the ring tarim Museum Participation in Tourism Development Problems and formation mechanism. The fourth chapter, based on the above analysis results, proposes optimization suggestions from enriching museum types, deepening the tourist experience, shaping the museum brand, improving the tourism environment, and developing tourism products. The fifth chapter summarizes and considers this article. Key Word：Ring Tarim area, Intangible Cultural Heritage, Museum Tourism, Tourist Experience, Intangible cultural heritage inheritor目 录 摘要..................................................................................................................................I Abstract ............................................................................................................................. II 第一章 绪论......................................................................................................................1 1.1 研究背景及意义 .................................................................................................................................... 1 1.1.1 研究背景.................................................................................................................................... 1 1.1.2 研究意义.................................................................................................................................... 1 1.2 国内外研究现状及述评 ........................................................................................................................ 2 1.2.1 国外研究现状............................................................................................................................