新世纪以来，中国的学前教育得到了飞速发展，实现了历史性跨越，取得了历史 性成就。随着“二孩”政策的全面放开以及一系列利好政策的颁布实施，幼教事业又 迎来了跨越式发展的历史契机，使幼教从业者为之振奋和激动。幼儿园作为承载着幼 儿教育的重要载体，站在了新时代新起点上，迎来了全新的发展机遇。当然，机遇中 也存在着挑战。在高校后勤改革的大背景下，S 幼儿园作为一所建园 60 余年的大学 高校附属幼儿园，正面临着来自高端民办幼儿园、普惠性民办幼儿园以及其他多种类 型等优秀幼儿园的冲击，在经营上面临着诸多挑战。 本文在对我国幼儿园整体情况进行充分了解掌握的基础上，针对 S 幼儿园内、外 部环境，首先采用宏观环境分析、竞争环境分析等方法对 S 幼儿园的外部环境进行了 分析，又通过查阅文献、案例分析、对比分析等方法，对幼儿园的内部资源和能力进 行分析和评价。其次通过运用 SWOT 分析模型，将幼儿园的内部竞争力与外部环境 分析结合起来，参照外部的机会与威胁，来平衡内部优势与劣势。再次，通过明确 S 幼儿园的发展定位与目标，结合 S 幼儿园的内外部环境的优势、劣势及机会、威胁提 出了应对方案。最后，结合 S 幼儿园实际情况，进行了经营方案规划，建立了相应的 保障措施用来保障 S 幼儿园在今后能更稳健的经营。本文试图将现代经营管理的理论 与幼儿园教育机构相结合，使得现代经营管理理论在幼儿园的具体实践中完成效益与 公益并存，进一步提升学前教育品质，也希望为其他同类型幼儿园提供借鉴参考。 关键词：幼儿园，经营环境，SWOT 分析，个案研究II Research on S Kindergarten Management Problems and Countermeasures Abstract Since the new century, China's pre-school education got rapid development, has realized the historical leap and scored historic achievements. As the policy of two children the promulgation and implementation of the full liberalization and a series of positive policy preschool education career ushered in the historic chance of spanning development, preschool education practitioners cheered and excited. Kindergarten as bearing the weight of the important carrier of early childhood education, stood in the new era, new starting point, ushered in the new development opportunity. Opportunities, of course, there are challenges. In the context of the reform of college logistics, S kindergarten as a established more than 60 years of the university college affiliated kindergarten, is facing from the high-end private kindergartens, universality private kindergarten, as well as other outstanding kindergarten, such as various types on management is facing many challenges. Based on kindergarten overall situation in our country on the basis of fully understanding, according to S kindergarten internal and external environment, first of all, the methods of macro environment analysis, competitive environment analysis, analyzes the external environment of S kindergarten, and through the literature, case analysis and comparative analysis methods, the kindergarten's internal resources and capacity were analyzed and evaluated. Secondly by SWOT analysis model, the kindergarten's internal competitiveness combined with external environmental analysis, with reference to the external opportunities and threats, to balance the internal advantage and disadvantage. Again, by defining S kindergarten development orientation and target, combined with S advantages and disadvantages of the internal and external environment of kindergarten put forward the solutions and the opportunities and threats. Finally, in combination with the practical situation of S kindergarten, to operate the program planning, establish the corresponding security measures to ensure S kindergartens operate in the future can be more robust. This paper attempts to modern management theories and preschool educationIII institutions, the combination of the modern management theory in the concrete practice of the kindergarten do benefit and public welfare, further improve the quality of preschool education, and also hope to provide reference for other similar kindergarten. Key Words: kindergarten, business environment, SWOT analysis, case studyIV 目录 摘要........................................................................................................................................I Abstract..................................................................................................................................II 第 1 章 绪论......................................................................................................................... 1 1.1 研究背景及意义 .................................................................................................... 1 1.1.1 研究背景 ...................................................................................................... 1 1.1.2 研究意义 ...................................................................................................... 2 1.2 国内外相关研究现状 ............................................................................................ 2 1.2.1 关于“幼儿园经营环境”的研究 .............................................................. 2 1.2.2 关于“幼儿园经营问题与对策”的研究 .................................................. 3 1.3 主要研究内容及方法 ............................................................................................ 4 1.3.1 研究内容 ...................................................................................................... 4 1.3.2 研究方法 ...................................................................................................... 5 1.4 研究特色 ................................................................................................................ 5 1.4.1 研究特色 ...................................................................................................... 5 1.4.2 研究创新点 .................................................................................................. 5 1.5 研究基本思路 ........................................................................................................ 6 第 2 章 理论基础................................................................................................................. 7 2.1 相关概念 ................................................................................................................ 7 2.1.1 幼儿园 .......................................................................................................... 7 2.1.2 幼儿园分类 .................................................................................................. 7 2.2 相关理论 ................................................................................................................ 8 2.2.1 经营环境 ...................................................................................................... 8 2.2.2 SWOT 分析模型........................................................................................... 9 第 3 章 S 幼儿园经营环境分析........................................................................................ 10 3.1 S 幼儿园简介 ........................................................................................................ 10 3.2 S 幼儿园外部环境分析 ........................................................................................ 10 3.2.1 我国幼儿园发展简介 ................................................................................ 10 3.2.2 S 幼儿园所在地现状 .................................................................................. 14 3.2.3 S 幼儿园宏观环境分析 .............................................................................. 18V 3.2.4 S 幼儿园竞争环境分析 .............................................................................. 20 3.3 S 幼儿园内部环境分析 ........................................................................................ 23 3.3.1 S 幼儿园内部环境分析 .............................................................................. 23 3.3.2 S 幼儿园的比较分析 .................................................................................. 25 3.4 S 幼儿园经营中存在的主要问题 ........................................................................ 27 3.4.1 硬件设施上先天不足 ....................