二十一世纪能源问题是国家经济发展过程中密切关注的问题。要想充分掌握 能源利用的数据就必须大力发展能源信息化。而能源数据采集与分析又是能源信 息化的一个重要部分。它对国家能源统计、企业能源审计、企业能效分析、政府 用能监测管理、居民用能信息化等过程中起到重要作用。本文就是基于这些能源 数据的重要作用，结合公司资源优势而提出的可行性研究项目。 本项目的目的是为企事业单位提供运行过程中能源利用的数据服务。即为政 府、企事业单位以及能源运营企业提供有偿的能源数据分析和咨询服务。利用公 司现有的对技术及渠道资源的积累，收集和积累各行各业的能源使用中的即时和 累计数据，通过横向的（行业数据）、纵向的（以往的历史数据）分析比较，为企 业提供自动化的格式化的能源数据，并提供能效方案及能效咨询，为政府提供能 源宏观及微观数据，为用能居民提供自动化的用能抄收服务等。 本文的研究方法是利用项目论证与评估的理论和营销理论，结合深入实际的市 场调研。充分论证了该能源数据服务项目的可行性。 关键词，能源数据服务 服务性外包业务 财务分析 产品方案规划 技术方案 项目风险ABSTRACT Energy source of 21 st centure is a high attention issue during the process of national economic development. If we want to grip energy utilize sufficiently, we must develop greatly energy information. And energy data collection and analysis is a significant component in energy information. It has important function in the process of national energy statistic and macroscopical and microcosmic analysis of energy utilize. The article is presented based on this trend and combining corporation resource advantage. The topic of this item is energy data service. It offers reimbursable energy data service for government, enterprise and energy corporation. Make use of company existing accumulation on technique and resource channel, collect and accumulate instant and accumulative data from the usage of energy in every walk of life, from transverse (Industry data), longitudinal (Past historical data) analysis and comparison, to offer automatically energy data acquisition and energy efficiency project consultation for corporation, to offer energy macroscopical and microcosmic data for government, to offer automatically read energy usage number service for resident. The article make use of item demonstration and evaluation, combine deep practical marketing research., demonstrate the feasibility of energy data item sufficiently. Key words: Energy data service, Marketing research analysis, Financial analysis, Product project planning, Technique project, Project risk.目录 第一章 项目背景及发展概况...........................................................................................................1 1.1 项目背景 ..............................................................................................................................1 1.1.1 社会背景....................................................................................................................1 1.1.2 市场背景....................................................................................................................1 1.1.3 企业背景....................................................................................................................2 1.2 项目名称以及几个概念的解释..........................................................................................2 1.2.1 项目名称及承办单位...............................................................................................2 1.2.2 几个概念的解释，...................................................................................................2 1.3 项目推进状况及存在的问题...............................................................................................3 1.3.1 项目推进概况............................................................................................................3 1.3.2 存在的问题...............................................................................................................3 1.4 项目的定位与经营模式考究..............................................................................................4 1.4.1 项目定位....................................................................................................................4 1.4.2 项目模式经营模式考究...........................................................................................4 第二章 市场调研分析.......................................................................................................................6 2.1 市场调查 ..............................................................................................................................6 2.2 能耗企业能源数据需求调查.............................................................................................11 2.2.1 需求分类..................................................................................................................11 2.2.2 能耗企业需求调研.................................................................................................12 2.3 竞争者调查.........................................................................................................................14 2.4 国外市场调查.....................................................................................................................18 2.5 产品方案规划.....................................................................................................................19 第三章 技术方案 ............................................................................................................................20 3.1 数据平台的建立.................................................................................................................20 3.2 能源数据管理服务主站平台.............................................................................................23 3.3 各子系统实现.....................................................................................................................25 3.4 系统软件实现....................................................................................................................30 第四章 项目组织和劳动定员.........................................................................................................33 4.1 项目性质 ............................................................................................................................33 4.2 项目组织形式.....................................................................................................................33 4.3 部门职责 ............................................................................................................................33 4.4 创新机制 ............................................................................................................................35 第五章 项目实施进度安排.............................................................................................................36 5.1 项目实施进度安排............................................................................................................36 5.1.1.项目的实施步骤......................................................................................................36 5.1.2. 项目实施的各阶段................................................................................................37 5.2 项目实施进度表..............................................................................................................37 第六章 投资与财务分析.................................................................................................................40 6.1 投资分析 ............................................................................................................................40 6.1.1 股本结构与规模......................................................................................................406.1.2.资金运用..................................................................................................................40 6.2 财务分析 ............................................................................................................................41 6.2.1. 主要财务假设.............