1 分类号， F426.67 学校代码，10697 密 级，公开 学 号，201732051 硕士专业学位论文 Dissertation for the Professional Degree of Master ZKR 软件公司发展战略研究 学科名称，工商管理 专业学位类别，工商管理硕士 作者，刘梦莹 指导老师: 张昌蓉 副教授 西北大学学位评定委员会 二○一九年拳巴之︸。映 诊湮吮︸渊种半树淞攀扑 。倾藕临形帐咨书密缪罗卜半恶例职担旧日握帜草甲名攀发伏庵长 友拍回名举日回|似沂。某担名剑暖掣降牛岁搔划扑名髯宾恤彩和斌概矫 拭习下圈驼娜尺如切垮罕︸咪链识庵名划阶蒸懈邢州喇旧长粤林如切羚例碧 特卜﹂今板裂名蒸韶昆坦婚西晨品聋于州卜渔么录发豁毕。咪链识毒名驶澎 喇琴日伏专名华泪卜昨舞肾帅禅袱特叫拟淞华扑名俐叫凌﹄留极长恃 留低塑翁翻拟积华拼肠-K习竹圈 。、氏骂份︸︸、 淤协瞬绷瞪、。职 田令公扮︸︸。。 检护一琳二钾渊扼琴拟积划扑 。留报将叹俐叹却镬华树拓︸铆举 ，进牢纂张奥钾拭嘟︽进籍氧洲洲洲碧划扑圃恶︾﹃盼唱燮召 润攀补长龚早宾钟监识冷旗华哭绷外蒸图晋澎塑言区。例积划扑怜爆口伽己氏 件举哪昨︸册叫歇辗卑桥岳蠕广母敛叹来西甘，秘钾华荆巡晰象状神尺蠕钟 程尔最筒最洲名召润划扑持实匕日补杖若旧彩郭只特。区织吴皿钡彬召淞 步叔拭怜。夔牛钾口氏巷母叫名俐溜俐剩髦宾将二希渊褥佩画疽株翻线冥仲 擎扑。调表名材湘划扑暇掣件攀娥孚小水黔杖钾圈赎卜圳报只特 牛留极澎饭彩呆识淞堪拼拼长习竹圈 摘要 I 摘要 随着我国经济的飞速发展，这样就进一步促进了管理软件市场的繁荣，国内的软件 行业的不但得到了政策上支持，同时在市场环境上出现了很大程度上提升，鉴于国内经 济的快速发展带来的管理软件需求吸引了国际上比如 SAP、Oracle 这些国际软件企业在 我国纷纷设立分公司和研发机构，从而促进了我国国内管理软件企业的逐步成熟，给国 内中小型软件公司的发展提供了更多的基础和机会，但软件公司确常因为企业自身战略 管理不足，不能持续在市场上更有效的突破。 本文以 ZKR 软件公司为实证研究对象，在对国内外现状及战略管理基本内涵、特 征、战略管理的具体理论如竞争战略理论、核心能力理论、资源基础理论以及目标战略 理论的研究下，对 ZKR 软件公司外部的宏观环境分析和企业内部分析，并利用 SWOT 矩阵分析 ZKR 软件公司当前整体公司内外部实际发展情况包括优势、劣势以及机遇与 挑战。立足于当前 ZKR 软件公司的战略管理现状以及发展环境等实际情况结合战略管 理的理论基础，提出战略管理相关建议及实际落地方法。全面阐述了 ZKR 软件公司如 何在未来选择自己的发展战略，以此采取何种措施来保障战略的实施。 经过研究，论文从市场渗透、技术开发、人才开发、竞争战略、营销战略、应用系 统服务水平、客户经营等方面提出了具体战略，并探讨了一些组织结构调整、建立控制 体系、加强企业管理能力、增进公司企业文化建设等措施来保证战略成功的实施，研究 结果对 ZKR 软件公司有一定的实际应用价值。 关键词，ZKR 软件公司，发展战略，SWOT 分析西北大学硕士学位论文 II Abstract With the rapid development of economy in our country, thus further promote the management software market prosperity, the domestic software industry is not only the policy support, at the same time appeared on the market environment to a great extent improve, in view of the rapid development of domestic economy attracted international needs of management software such as SAP, Oracle, these international software enterprise in our country have set up branches and research and development institutions, thus promotes our country gradually mature, the domestic management software enterprises to domestic small and medium-sized software and the basis of the development of the company provides more opportunities, but software companies often because their own lack of strategic management, Can't sustain more efficient breakthroughs in the market. As empirical research object, taking ZKR software company in the domestic and foreign present situation and the strategic management basic connotation, characteristics, strategic management theory of concrete such as competitive strategy theory, core competence theory, resource-based theory and strategy theory, under the research of the ZKR software company external macro environment analysis and internal analysis, and by using SWOT matrix analysis ZKR software company of the current overall company internal and external development actual situation including strengths, weaknesses and opportunities and challenges. Based on the current situation of ZKR software company's strategic management and the actual situation of development environment, combined with the theoretical basis of strategic management, this paper puts forward relevant Suggestions and practical implementation methods of strategic management. This paper explains how ZKR software company chooses its own development strategy in the future and what measures to take to ensure the implementation of the strategy. Through research, paper from market penetration, technological development, talent development, competitive strategy, marketing strategy, service levels, customer management application system aspects put forward the concrete strategy, and discusses some organizational structure adjustment, to set up the control system, strengthen enterprise management ability, improve the company enterprise culture construction measures to ensure the implementation of the strategy successfully, the results of the study on ZKR softwareAbstract III company has certain actual application value. Key words，ZKR Software Company，Development Strategy，SWOT Analysis西北大学硕士学位论文 IV 目 录 摘要...................................................................................................................................I ABSTRACT.......................................................................................................................II 目 录................................................................................................................................IV 第一章 绪论...................................................................................................................... 1 1.1 选题背景与研究意义.............................................................................................. 1 1.1.1 选题背景........................................................................................................... 1 1.1.2 研究意义........................................................................................................... 1 1.2 研究内容和研究方法.............................................................................................. 1 1.2.1 研究内容........................................................................................................... 1 1.2.2 研究方法........................................................................................................... 2 1.3 研究思路与研究框架.............................................................................................. 2 1.3.1 研究思路........................................................................................................... 2 1.3.2 研究框架........................................................................................................... 3 1.4 本文的贡献.............................................................................................................. 4 第二章 企业发展战略相关理论概述.............................................................................. 5 2.1 战略管理的含义、内容及特点.............................................................................. 5 2.1.1 战略管理含义................................................................................................... 5 2.1.2 战略管理内容................................................................................................... 5 2.1.3 战略管理特点................................................................................................... 6 2.2 企业战略管理相关理论.......................................................................................... 7 2.2.1 竞争战略理论................................................................................................... 8 2.2.2 核心能力理论................................................................................................... 8 2.2.3 资源基础理论................................................................................................... 9 2.2.4 目标战略理论..........................................................