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MBA毕业论文_供应链环境下C汽车销售公司库存管理优化研究DOC

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I 摘要 随着科学技术的飞速发展,企业的竞争模式发生了巨大的变化,由企业与企业之间 的竞争演变为供应链与供应链之间的竞争。库存管理作为供应链中的重要环节,对供应 链实现集成管理以及供应链上各节点企业实现合作起到十分关键的作用。因此,在供应 链管理背景下,如何充分调动上游供应端与下游需求端的有利资源和信息,对库存实施 有效管理成为企业的当务之急。 本文根据库存管理理论,深入全面地分析了 C 汽车销售公司的库存管理现状,找出 了该公司库存管理方面存在的供应链库存管理理念认识不到位、库存资金占用水平较 高、库存结构不合理及订单准时交货率低等问题。并从供应链库存管理视角提出具体的 优化策略,在信息沟通与协调方面,从库存管理组织结构优化入手,成立供应链管理部 门,对市场部、销售部以及产品技术研发部进行整合;在需求预测管理方面,加强信息 共享提高销售预测准确度;在产品分类管理方面,采用 ABC 分类法并优化库存盘点流 程,使库存管理更具弹性;在库存管理绩效指标考核方面,完善库存管理指标体系,以 提高库存管理绩效;在供应链库存管理策略实施方面,建立供应链信息共享机制,采用 供应商管理库存模式,旨在降低企业库存水平,提高企业资金利用率,最终达到提升企 业利润水平的目的。 关键词 供应链 C 汽车销售公司 库存管理河北大学硕士学位论文 II Abstract With the rapid development of science and technology, the competition mode of enterprises has undergone tremendous changes, and the competition among enterprises has evolved into competition among supply chains. As an important link in the supply chain, inventory management plays a key role in the integrated management and the cooperation of the various nodes in the supply chain. Therefore, in the context of supply chain management, how to fully mobilize the favorable resources and information of the upstream supply end and the downstream demand side, and how to make effective management of inventory have become a top priority for enterprises. According to the theory of inventory management, this paper analyzes the inventory management status of C automobile sales company in depth and comprehensively, and finds out some problems such as the lack of awareness of the supply chain inventory management concept existing in the company's inventory management, the unreasonable inventory capital occupation level, the unreasonable inventory structure, and the low delivery rate of orders .Low question and from the perspective of supply chain inventory management, the specific optimization strategy is proposed: In the aspect of demand forecast management, information sharing should be strengthened and sales forecast accuracy should be improved; In the aspect of product classification management, ABC classification method should be adopted and the inventory counting process should be optimize to make inventory management more flexible; In the aspect of inventory management performance index assessment, the inventory management index system should be improved to enhance the inventory management performance; In the implementation of supply chain inventory management strategy, the supply chain information sharing mechanism should be establishedAbstract III and the supplier management inventory model should be used to reduce the inventory level of enterprises, improve the utilization rate of corporate funds, and ultimately achieve the purpose of improving corporate profit levels. Keywords Supply chain C automobile sales Company Inventory management河北大学硕士学位论文 IV 目 录 第一章 绪论............................................................................................................................1 1.1 研究背景及意义........................................................................................................ 1 1.1.1 研究背景........................................................................................................ 1 1.1.2 研究目的及意义............................................................................................ 1 1.2 国内外研究现状........................................................................................................ 2 1.2.1 国外研究现状................................................................................................ 2 1.2.2 国内研究现状................................................................................................ 3 1.3 主要内容及研究方法................................................................................................ 4 1.4 创新点........................................................................................................................ 5 第二章 相关理论概述............................................................................................................6 2.1 库存概述.................................................................................................................... 6 2.1.1 库存的含义及作用........................................................................................ 6 2.1.2 库存管理的含义............................................................................................ 7 2.1.3 库存管理基本方法........................................................................................ 7 2.2 供应链环境下库存管理理论概述............................................................................ 8 2.2.1 供应链管理的内涵及特点............................................................................ 8 2.2.2 供应链库存管理的内涵和种类.................................................................... 9 2.2.3 供应链库存管理比较.................................................................................. 11 第三章 C 汽车销售公司库存管理现状及存在的问题......................................................13 3.1 C 汽车销售公司简介 .............................................................................................. 13 3.1.1 C 汽车销售公司概况 .................................................................................. 13 3.1.2 C 汽车销售公司库存管理相关职能部门职责 .......................................... 14 3.2 C 汽车销售公司库存管理现状分析 ...................................................................... 15 3.2.1 物品种类与采购管理现状.......................................................................... 15 3.2.2 产品库存现状.............................................................................................. 17目 录 V 3.3 C 汽车销售公司库存管理存在的问题 .................................................................. 19 3.3.1 供应链库存管理理念认识不到位.............................................................. 19 3.3.2 库存成本偏高.............................................................................................. 19 3.3.3 库存产品结构不合理.................................................................................. 20 3.3.4 准时交货率低.............................................................................................. 20 3.4 C 汽车销售公司库存管理问题的成因分析 .......................................................... 21 3.4.1 部门间缺乏合作与协调.............................................................................. 21 3.4.2 销售预测准确率低...................................................................................... 22 3.4.3 库存控制方法过于简单.............................................................................. 23 3.4.4 库存盘点流程不规范.................................................................................. 24 3.4.5 库存管理绩效考核指标不完善.................................................................. 25 第四章 供应链环境下 C 汽车销售公司库存管理优化策略.............................................26 4.1 优化库存管理组织结构.......................................................................................... 26 4.2 以信息共享优化销售预测...................................................................................... 28 4.3 实施 ABC 精细管理 ............................................................................................... 29 4.4 优化库存盘点流程.................................................................................................. 31 4.5 完