我国烟草公司一直实行的是政企合一、专卖专营的管理体制,这种管理体制带来 了行业的垄断性,但同时又连带着难以克服的管理工作的低效。随着烟民健康意识的 提高,人们对烟草制品的需求和要求也愈来愈高;同时烟草公司的竞争也日益激烈, 因此,尽快增强烟草公司的竞争力迫在眉睫。 作为政企合一的烟草公司,其显著的特点就是管理效率低下,因此,提升烟草公 司竞争力首先应当从提高管理工作效率开始。也正因为如此,很多同行烟草公司都在 尝试引入绩效管理等企业经营管理手段进行改善管理效率,但因种种原因效果并不显 著。烟草公司部门因难以量化考核,其绩效管理工作难以开展,因此,如何有效提高 部门工作效率是烟草公司在提升企业竞争力方面必须要解决的一个难题。报告正是在 这样的背景条件.下,选取了《TZ市烟草公司部门绩效考核方案设计探讨与实施策略 研究》的研究课题。 本文理论联系实际,研究了 TZ市烟草公司部门的绩效管理情况,认真查找问题、 仔细分析原因、积极找寻对策。通过工作分析,明确各部门职责;通过战略分析,明 确各部门工作目标及任务;在这些分析的基础上,选择出相应考核主体、方法,设计 出绩效考核的标准及指标,同时确定了绩效管理的大致流程。 本文通过对TZ市烟草公司绩效管理现状进行考察,在原有绩效考核基础上设计 出新的更为完整、系统的方案。这一举措具有深远意义,除了为TZ市烟草公司部门 进行有力的绩效管理提供指导,还可以为烟草行业其他类似部门提供绩效考核管理经 验。 关键词:部门绩效管理烟草公司设计方案策略实施 Abstract 硕上报告 Abstract China's tobacco business enterprises has been implementing a management system operated both by government and enterprises.This management system brings the industry's monopoly,and low management efficiency which is difficult to overcome.With the smokers' increasing awareness of health, people's needs and requirements for tobacco products is also rising; at the same time the tobacco enterprises compete more fiercely,so it is imminent to enhance the competitiveness of tobacco enterprises. Operated both by the government and enterprises,tobacco companies have a disadvantage of low management efficiency. Therefore,to enhance the tobacco companies' competitiveness should first start from improving their management efficiency. Just because of this,some tobacco companies are trying to introduce business management tools such as performance management, in order to improve management efficiency. But for various reasons the effect is not significant. The tobacco companies have two kinds of departments; one is the marketing department, the other is related organization sectors. The marketing department, capable of quantitative assessment, can effectively carry out performance management,but the related organization sectors,difficult to quantify performance, are difficult to carry out performance management. So how to effectively improve the efficiency of the relevant organization departments in the tobacco companies is a difficult problem to he solve in order to enhance companies' competitiveness. Just in this background the paper selects the topic of the performance management's design and implement of TZ tobacco enterprises' department. By relating theory with practice,the paper researches on the status of the organization departments' performance management in tobacco companies of TZ city,identifies problems, analyzes the causes and seeks countermeasures. Job analysis make job responsibilities clear in organization departments; strategic analyses make the tasks and objectives of related departments clear; Accordingly, the paper designs the relevant departments' performance evaluation indicators and criteria, selects the relevant assessment objects,interval and method, and determines the basic process of performance management according to a logical order. In short,the paper makes a new design for commercial tobacco enterprises' performance management, based on of the former program in TZ city's commercial tobacco companies, and build a more complete and systematic sector performance management system. The paper provides not only a specific and effective performance management guidance for the commercial tobacco companies in TZ city,but also a reference of II 硕」:报告 TZ市烟嘻公句部门缋效考核方案设计探讨与实施策略研究 performance management for various types of organization departments in all kinds of systems and other back-office support departments such as personnel, finance, information departments. Key words: Performance Management, Tobacco Firm, Plan Designing,Strategy Implement ill 11 她丨_沦义 目录 ^ 要 I Abstract II 1雜 1 1.1研究背景 1 1.2研究意义 1 1.3研究内容及方法 : 2 1.4研究思路及框架 3 1.5报告结构 3 1.6国内外绩效管理研究现状 4 1.6.1国外研究现状 4 1.6.2国内研究现状 5 2基本理论综述 7 2.1绩效管理及相关概念的界定 7 2.1.1绩效管理 7 2.1.2部门绩效管理 7 2.1.3烟草公司部门绩效管理 8 2.2绩效管理流程 8 2.2.1绩效计划 8 2.2.2绩效实施 8 2.2.3绩效考核 9 2.2.4绩效反馈 9 2.3绩效考核方法 9 2.3.1量化等级评分法 9 2.3.2目标考核法 9 2.3.3工作标准法 10 2.3.4 360度评估法 10 2.3.5综合法 10 3 TZ市烟草公司部门绩效管理现状与问题分析 11 3.1公司介绍 11 3.1.1公司发展历程 11 硕|._报告 tz市烟'V':公I 'J部门结效考核方案设汁探i-r1 j文施策略w究 3.1.2公司组织架构 12 3.2公司部门绩效管理存在问题及其原因分析 12 3.2.1对绩效管理认识不到位 13 3.2.2缺乏完善、规范、科学的绩效指标 13 3.2.3 “奖罚不对称”、“鞭打快牛”的问题明显 13 3.2.4过于注重考核结果而忽视过程管理 14 3.2.5绩效管理队伍素质有待提高 14 4 TZ市烟草公司部门绩效考核指标方案设计 15 4.1方案设计原则与目标设定 15 4.1.1方案设计原则 15 4.1.2方案目标设定 15 4.1.3公司不同部门工作分析 16 4.2方案设计框架思路与模型构建 18 4.2.1方案设计的总体框架 18 4.2.2方案设计的模型构建 19 4.3部门绩效考核指标设定 20 4.3.1绩效指标及其评价标准 20 4.3.2满意度指标设定 23 4.3.3周边综合绩效指标设定 24 4.3.4绩效评估分值设置 26 4.4部门绩效考核方式设定 27 4.4.1月度考核 27 4.4.2年度考核 28 5 TZ市烟草公司部门绩效考核管理方案实施策略 30 5.1部门绩效管理策略 30 5.1.1完善制度 30 5.1.2转变人员观点 31 5.1.3技术支持 : 32 5.2部门互动提升 33 5.2.1部门绩效沟通 33 5.2.2部门绩效检查 35 5.2.3部门绩效反馈 35 6总结与展望 36 6.1总结 36 V [1录 硕I:论义 6.2展望 36 致 W 38