，随着我国社会经济快速发展，人民生活节奏加快，生活质量逐步提高。 人民对赖以生活的生鲜农特产品的安全和质量要求越来越高，需求越来越大，现在 地区之间的农产品运输频繁，人们对果蔬保鲜产品的需求日趋加大。所以为了更好 的适应和满足社会需求，国家积极鼓励农业企业投入到农产品冷链物流这一新兴行 业中。华蓥市 A 公司顺应社会潮流，看准这一新型发展市场，在反复调查研究基础 上，分析冷链物流市场、筹备方案，正准备着手建立新型冷链物流企业。本文将以 市场为导向，理论运用于实践，通过实地考察和调查研究，对 A 公司拟投资建设的 冷链物流项目的投资环境情况、市场情况、投资估算等进行研究分析和评价，论证 项目投资的可行性。希望通过本文分析研究能为 A 公司果蔬农特产品冷链物流项目 决策者提供有益的参考，还可以为冷链物流行业发展提供一些有益借鉴的思路和方 法。 本文分六章来论述 A 公司果蔬农特产品冷链物流项目研究发展的可行性，本文 主要从项目研究的意义和背景、基本概念界定和理论基础、项目的建设、项目的组 织和管理、项目投资与资金筹措、项目评价等六个方面对农特产品冷链物流项目进 行探讨。 关键词，华蓥市 果蔬 气调 冷链物流III A Study of the Feasibility of “A” Company’s Project of Agricultural Special Products Cold Chain Logistics in the City of Huaying Major，Business Administration MA Candidate: Gan Li Advisor: Zeng Lingqiu Abstract: With the rapid development of the social economy, people’s life is speeding up, and the quality of life is gradually improved. Moreover, people’s demand on the security and quality of the agricultural products is increasing. Nowadays, the traffic among the areas is heavy now, so the people’s requirement of the fresh-keeping products is increased. Therefore, in order to better adapt to and meet the needs of society, countries actively encourage agricultural enterprises into agricultural cold chain logistics in this emerging industry. On the basis of repeated investigation, study and analysis of cold chain logistics market, and the preparatory plan, “A” company in the city of Huaying, following this social trend and seizing the new developing market, is preparing to set out to establish a new type of cold chain logistics enterprises. This paper through on-the-spot investigation and research, will take the market as a guidance and apply theories into practice. Through analyzing and assessing ‘A’ company’s investigation in the construction of cold chain logistics, project investment environment, market conditions, investment estimation, it can demonstrate the feasibility of the project investment. Hoping this research can provide some beneficial reference for the decision makers of special products cold chain logistics project of ‘A’ company, and can provide some useful reference for cold chain logistics industrial development. This paper will be divided into six chapters to discuss the feasibility of the project research and development of “A” company’s special products cold chain logistics. It mainly discusses agricultural special products cold chain logistics project from the meaning and background of project research, basic concept definition and theoretical basis, project construction, project organization and management, project investment and financing. Key Words: The City of Huaying， Fruits and vegetables，controlled atmosphere， cold-chain logisticsV 目次 摘要 ................................................................ I Abstract. ......................................................... III 目次 1 绪论 .............................................................. 1 1.1 项目研究背景和意义..............................................1 1.2 项目研究现状分析................................................2 1.3 研究思路和方法..................................................3 1.3.1 研究思路 ....................................................3 1.3.2 研究方法 ....................................................3 1.4 研究创新之处....................................................3 2 基本概念界定和理论基础 ............................................ 4 2.1 基本概念界定....................................................4 2.1.1 物流 ........................................................4 2.1.2 冷链物流 ....................................................4 2.1.3 投资 ........................................................4 2.1.4 决策 ........................................................5 2.2 理论基础........................................................5 2.2.1 供应链 ......................................................5 2.2.2 交易费用 ....................................................6 2.2.3 产品生命周期 ................................................7 3 项目建设 .......................................................... 9 3.1 项目建设条件....................................................9 3.1.1 项目区域概况 ................................................9 3.1.2 项目实施的有利条件 ..........................................9 3.1.3 项目实施可能存在的问题与建议 ...............................10 3.2 项目市场分析...................................................11 3.2.1 华蓥市农特产品的市场分析 ...................................11 3.2.2 冷链物流的市场分析 .........................................12 3.3 项目建设方案设计...............................................14 3.3.1 项目建设任务 ...............................................14 3.3.2 项目建设布局 ...............................................15 3.3.3 项目建设内容 ...............................................16VI 4 项目组织和管理 ................................................... 20 4.1 项目经营管理和措施 ............................................ 20 4.1.1 公司的组织机构构成......................................... 20 4.1.2 公司项目经营管理模式....................................... 21 4.1.3 公司经营管理措施........................................... 21 4.2 项目技术方面的培训 ............................................ 21 4.3 环境保护和安全卫生 ............................................ 22 4.3.1 环境保护................................................... 22 4.3.2 项目生产的安全卫生......................................... 23 5 项目投资与资金筹措 ............................................... 24 5.1 项目投资估算 .................................................. 24 5.2 投资资金筹措 .................................................. 25 6 项目评价......................................................... 26 6.1 财务评价 ...................................................... 26 6.1.1 评价依据................................................... 26 6.1.2 基础数据提取比例........................................... 26 6.1.3 销售收入及税金测算......................................... 26 6.1.4 项目总成本费用的估算....................................... 26 6.1.5 财务评价和敏感性分析....................................... 27 6.2 风险评价 ...................................................... 29 6.2.1 项目风险分析评价........................................... 29 6.2.2 风险的防范措施............................................. 30 6.3 社会评价 ...................................................... 31 7 结语与建议 ....................................................... 32 7.1 结论 .......................................................... 32 7.2 建议 .......................................................... 32