深圳 X 通信公司成立于 2001 年，公司主要客户是国内电信运营商，自成立以来， 深圳 X 通信公司在每次行业变革和激烈的竞争中逐步发展壮大。但受到经济环境的变化、 客户采购模式的变化、行业的竞争加剧等因素影响，X 通信公司的未来发展面临着极大 的挑战，现有的经营战略和实施方案已经不能支撑公司在未来竞争中取得优势，因此 X 通信公司的经营战略需要重新定位和升级，公司必须另辟蹊跷，调整传统企业战略。基 于此，本文将系统研究 X 通信公司在新环境背景下探索新企业战略的相关内容。 本文试图对深圳 X 通信公司的经营战略进行研究，先对 X 通信公司资源、能力等 内部环境进行分析，再通过 PEST 分析、波特五力模型分析等方法对 X 通信公司面临的 外部环境进行阐述。在内外部环境分析的基础上，通过 SWOT 分析方法，结合 X 通信 公司的使命与目标，认为 X 通信公司应该采取低成本战略，保持其低价竞争优势，提出 了包括扩大生产总量，实现规模生产和效益、提高产品设计的质量，优化原材料采购渠 道、引入自动化生产等实施途径；在增长方式方面，采取产品开发的方式，X 通信公司 针对现有的市场，除了现有的已经签订的产品外，可以增加其它的通信网络产品，不断 完善和丰富产品线，建议性提出积极研究 5G 技术、研究数据中心技术、物联网技术， 现有产品线向通信网络能源、数据中心、物联网产品延伸等途径来帮助 X 通信公司实现 营业收入的增长。 本研究提出战略实施的保障措施，分别是第一，提供战略思想统一的保障，包括以 战略理念标准来引导、以全员参与求战略共识、以企业文化达成一致；第二，提高企业 研发能力，包括优化研发人才结构、加强企业研发团队的公司总体目标明确程度、引进 华为 IPD 研发管理流程这三个方法；第三，提高人力资源管理能力，主要从完善人才任 用选拔机制、建立合理的薪酬制度与人才培养与发展机制这两个方面入手；第四是对企 业财务管理进行强化，主要包括 X 通信公司应该实施全面预算管理，和积极拓宽 X 通 信公司融资渠道这两个措施；第五，提升企业营销水平，包括提高业务人员行业专业知 识及销售水平、实施差异化营销策略这两个方法；最后，加强企业信息化建设，分三个 阶段进行企业信息化建设。 关键字，X 通信公司；经营战略；低成本战略；多元化II ABSTRACT Shenzhen X Communications Company was founded in 2001. Its main customers are domestic telecom operators. Since its establishment, Shenzhen X Communications Company has gradually developed and expanded in every industry change and fierce competition. However, influenced by the change of economic environment, the change of customer purchasing mode and the intensification of competition in the industry, the future development of X Communications Company is facing great challenges. The existing business strategy and implementation plan can no longer support the company to gain advantages in the future competition. Therefore, X Communications Company's business strategy needs to be re-positioned and upgraded, and the company must find new ways to adjust. Traditional enterprise strategy. Based on this, this paper will systematically study the related content of X Communications Company's new enterprise strategy under the new environment. This paper attempts to study the management strategy of Shenzhen X Communications Company. Firstly, the internal environment of X Communications Company, such as resources and capabilities, is analyzed. Then, the external environment faced by X Communications Company is elaborated by PEST analysis and Porter's five-force model analysis. Based on the analysis of internal and external environment, through SWOT analysis method and combining with the mission and goal of X Communications Company, this paper puts forward that X Communications Company should adopt low-cost strategy to maintain its low-cost competitive advantage, and puts forward the implementation including expanding production volume, realizing scale production and benefit, improving product design quality, optimizing raw material procurement channels, introducing automated production, etc. In terms of growth mode, X Communications Company can increase other communication network products besides existing signed products in the existing market, constantly improve and enrich product lines by adopting product development method. It is suggested that active research on 5G technology, data center technology and Internet of Things technology should be carried out, and existing product lines should be directed to communication network energy and data. Heart, Internet of Things product extension and other ways to help X Communications Company to achieve revenue growth. This study puts forward the safeguard measures for the implementation of the strategy, which are the first, providing the guarantee for the unification of strategic ideas, including guiding by the standard of strategic concepts, seeking strategic consensus with theIII participation of all staff and achieving consistency with corporate culture; secondly, improving the R&D capability of enterprises, including optimizing the structure of R&D talents, strengthening the overall goal of R&D team, and introducing Huawei IPD process. The third is to improve the human resource management ability, mainly from two aspects: perfecting the talent appointment and selection mechanism, establishing a reasonable salary system and talent training and development mechanism; the fourth is to strengthen enterprise financial management, mainly including strengthening enterprise comprehensive budget management, actively broadening enterprise financing channels; the fifth is to enhance enterprise marketing. The level includes two methods: improving professional knowledge and sales level of business personnel and implementing differentiated marketing strategy. Finally, strengthening enterprise informatization construction is discussed in three stages. Key words: X Communications Company; Business Strategy; Low Cost Strategy; Horizontal Diversification of ProductsV 目录 摘要......................................................................................................................................I ABSTRACT ...................................................................................................................... II 第一章导论.........................................................................................................................1 1.1 选题背景与研究意义 ............................................................................................... 1 1.1.1 研究背景 ............................................................................................................ 1 1.1.2 研究意义 ............................................................................................................ 2 1.2 研究内容 ................................................................................................................... 3 1.3 研究思路与方法 ....................................................................................................... 3 1.3.1 研究思路 ............................................................................................................ 3 1.3.2 研究方法 ............................................................................................................ 4 1.4 相关理论基础 ........................................................................................................... 5 1.4.1 战略定义 ............................................................................................................ 5 1.4.2 战略管理的层次 ................................................................................................ 5 1.4.3 基本竞争战略 ................................................................................................... 6 1.5 研究现状 ................................................................................................................... 6 1.5.1 对企业战略的研究 ........................................................................................... 6 1.5.2 对通信设备制造业的研究 ................................................................................ 8 1.5.3 研究述评 ............................................................................................................ 9 第二章 X 通信公司内部环境分析.....................................................................