在全球经济一体化大潮的推动下,国际产业资本不断向中国转移,同时,国 内长三角和珠三角等发达地区的产业资本也逐渐向内地转移徐州作为全国重要 的综合性交通枢纽,是陇海兰新经济带的中心城市之一!淮海经济区的中心城市! 徐州都市圈的特大核心城市,在交通和经济区位上有显著优势,成为国内外产业 资本的聚焦之地面临着城市建设和产业发展的重大历史机遇,徐州根据江苏省 /十一五0规划中加快建设徐州工程机械生产基地及物流中心的重要指示,强力 打造工程机械及物流两大主导产业在此背景下,建设/徐州工程机械博览物流 中心0(以下简称/工程机械博览物流中心0或/博览物流中心0)是加快发展工 程机械产业集群和提升交通枢纽地位的重要战略决策,有助于徐州市进一步发展 现代商贸!物流!旅游业等现代服务业,更将通过工程机械博览会成为徐州市迈 向世界舞台的城市名片 本文依托徐州特色支柱产业,通过研究,提出建设徐州工程机械博览物流中 心 全文共分九部分: 第一章概述提出了项目研究的背景和意义,说明了写作方法和结构 第二章项目建设必要性分析从五方面系统分析了该项目的建设必要性 第三章市场分析与定位这一章是文章的重点这一章从该项目的发展环境! 发展条件!战略定位三个方面分析了项目实施的可行性 第四章空间布局规划依据项目指导思想对功能区进行设计并提出布局 第五章交通组织通过区位及影响分析,阐明内外交通组织的优势 第六章组织机构及运行机制通过设置直线职能式组织机构,明确各机构职 能,建立完善的运行机制 叨第七章总投资估算和资金筹措通过设定估算范围和依据,确定估算额度, 制定资金筹措计划 第八章财务分析通过细致的财务分析得出财务评价 第九章社会经济效益分析 第十章结论 关键词:物流产业;工程机械博览物流中心;徐州;可行性 夕ThefeasibilitystudyofXuzhouconstruetionmaehinery exhibitionlogisticscenter AbstraCt Inthetideofglobaleeonomieiniegration,drivenbytheinte扭ationalindustrial transfertotheChinesee即italuneeasingl苏atthesametime,theyan脚e!riverdelta 面dpe耐#riverdeltadomestiedevelopedregionsindustriale叩italalso9adually moveinland.XuzhouastheimPortantofeomPrehensivetransPorthub,istheeenter oftheeitybeltalongLANisoneoftheeentraleity,Huaihaieconomiczone,Xuzhou eityeirele,esPeciallyintheeorecitytraffieloeationandeeonomie甜van恤ges,has beeomethefoeusofindustrialeaPital.FaeingthecityeonstrUctionandiridustrial develoPmeniofimPortanthistoriealoPPortunity,theeityofXuzhouaceordingtothe 1lthfive一yearPlantosPeeduPtheeonstrUetionofXu幼oueonstructionmaehinery Pro血etionbaseandlogistieseenier,ereatesanimPortantindieatoroflogistiqs engineeringmachineryandtwoleadingindustries.hithiseoniext,theeonst加tion ofX珑山oueonstructlonmachineryexhibition0logistieseentre(herein峨errefe仃ed toas0meehaniealengineeringeXPologistieseenteror0exPologistieseenier)15to aceeleratethedeveloPmeniofengineeringmachineryindustryelusterandhubof eonununieations,theimPo比劝tStrategiedeeisiontothe九Lrtherdevel叩meniof Xuzhoumodemeonuneree,logisties,to丽smandothermodemservieeindustry, more诚11bebyengineeringmachineryexPotowardstheworldstageofXuzhou urbanbusinesseard. 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ChaPter9:Socialandeeonomicbenefit15analyzed. 一ChaPter10:Conclusion Keywords:Iogisticsindust叮;Engineeringmachine叮exPologlstics center;XuZhou;Feasibility 夕目录 O概述...................................................................................................1 0.1项目背景...................................................................................................1 0.2主要内容及范围..............................................................#..#....#,一2 0.3国内文献综述...................................................................#...........#3 1项目建设必要性.......................................................#.#4 1.1是国家物流产业振兴规划的必然要求...................................................4 1.2是徐州市经济增长!增加城市功能的需要...........................................4 1.3是徐州市建设商贸大都会的需要......................................,..............4 1.4是改善城市形象,提高人民生活水平的保证.......................................5 1.5是企业发展,增长经济效益的需要.......................................................5 2市场分析与定位..............................7 2.1发展环境分析.......................,....................................#......7 2.1.1产业发展环境.........................................................#7 2.1.2交通和经济发展环境...................................................................13 2.2发展条件分析.............................................................................#..#18 2.2.1优势...............................................................................................18 2.2.2劣势...............................................................................................20 2.2.3机遇...............................................................................................21 2.2.4挑战...............................................................................................22 2.3战略发展定位...................................................................24 2.3.1经营方向定位...................................................................25 2.3.2目标客户定位..........................................#27 2.3.3功能定位................................................................................#.....#29 2.3.4战略定位......................................................................................#31 2.3.5分期目标.............................................,.................,...........犯 3空间布局规划................................................................................33 3.1指导思想.................................................................................................33 3.1.1总体指导思想................................................,#...33 3.1.2具体指导思想..................,..........33 3.2功能区设计............................................................................................#33 3.2.1功能区设计原则...................................................................33 3.2.2功能区设计..................................................#34 3.2.3主要设施计算..............................................#一37 兮3.3功能区布局.............................................................................................38 3.3.1功能区布局原则...........................................................................38 3.3.2功能区布局理念...........................................................................39 3.3.3.布局方案..........,......................................................................39 3.3.4建筑经济性技术指标...................................................................41 4交通组织.........................................................................................42 4.1交通区位分析二,.......!........................................................................42 4.2交通影响分析.........................................................................................42 4.3内部交通组织.........................................................................................43 4.4外部交通组织.........................................................................................45 5组织机构与运行机