随着高新技术在通讯领域的大规模运用,伴随网络技术的发展!电脑产品 技术概念植入到通讯产品中,通讯产品已经不再是简单的通话功能随着以互 联网为核心的信息技术的发展,以网络化!数字化!多媒体化和智能化为代表 的现代信息技术,正在改变人们传统的生活!学习和工作方式,影响教育的内 容与方法 通讯革命与信息技术进步产生的融合强力影响通讯!电信!网络企业在经 营管理!技术创新方面进行变革,能否适应这种变革将是决定一个企业发展的 关键因素 本文围绕XXX通讯有限公司面临通讯市场竞争中遇到的困难!困惑进行分 析和研究,分析公司目前存在的劣势和优势,结合总公司发展战略进行规划和 设计,将制造服务业务引进到重庆,将公司定位为服务和制造的通讯企业,改 变现在产品单一!缺少技术含量!缺乏竞争的组装类通讯企业现状,成功实现 公司经营业务调整和战略转型,将公司引入新的起点并创造辉煌,同时该分析 方法也可以为其它企业进行业务调整和战略转移提供案例性参考 关键词:信息技术通讯革命业务调整方案设计 沁BusinessTransformationSchemeResearch ofXXXCommunicationComPany ABSTRACT AstheaPPlieationofhigh一teeheommunieationsinthefieldoflarge一seale, communieationProduets15nolongerasimPlefunetioneall,aecomPaniedbythe develoPmentofnetworkteehnologyandtheeoneePtofeomPuterteehnologyintoProduets andteleeommunieationsProduets.AlongwiththedeveloPmentofinformationteehnology whieh15theeoreoftheInternet,mode扭information,therePresentativeofnetwork,digital, multimediaandintelligentasteehnolog又15changingthetraditionalwayoflife#the methodsofstudyingandworkingandaffeetingedueationeontentandmethods. 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KEYWORDS:Information一teehnology,Revolutionofeommunieation, BusinessTransformation,SehemeDesign北京邮电大学工商管理硕士学位报告 目录 第一章绪论 1.1问题的提出...........,..........................................................................................................1 1.2业务调整方案的目的......................................................,...............................................2 1.3研究思路..........................,........................................................,...............................2 1.4研究内容和作用............................................................................,.................................3 第二章理论基础研究二 2.1可行性研究的定义...................................................................,......................................4 2.2可行性研究的特点................................................................................................................4 2.3可行性研究的由来..................................,.......................................................................4 2.4可行性研究的几个阶段........................................................................................................5 2.5可行性研究的基本内容和程序............................................................................................6 第三章企业经营业务调整的背景分析, 3,1XXX通讯公司内部条件分析.......!/,!二,.!!...............!!,..........................8 3.1.1XXX通讯有限公司简介................................................................................................8 3.1.2现阶段产品市场............................................................,.........................................,8 3.1.3XXX通讯有限公司历史业务经营状况介绍................................................................9 3.1.4研发实力分析...........-.............................................................................................10 3.1.5人力资源配备介绍.......................................................................................................10 3.1.6市场发展趋势,............................,........................................,...........................12 3.2企业经营外部条件分析......................................................................................................13 3.2.1企业外界环境的PEST分析....,.............................................................................14 3.2.2通信制造企业竞争环境的结构化分析.......................................................................16 3.3本章小结..........................................,.............................................................................19 第四章企业经营业务调整方案的介绍!评价!选优,20 4.1IPTV简介.........................................,.............................................................................20 4.1.1IPTV介绍........................................................................................,.......................20 4.1.2IPTv基本架构...........................................................................................#.......#21 4.1.3业务平台应用.....................................,.....................................#22 4.1.4市场格局....................................,.............................................................................23 4.1.5IPTv未来中国发展趋势.......................................23 4.2.引进业务介绍..................................................,...........#23 犷北京邮电大学工商管理硕士学位报告 4.2.1电子广告业务介绍..................................................................,.................#.#23 4.2.2制造服务业务介绍............................................................................#..24 4.3产品特征分析......................................................................................................................25 4.3.1电子广告产品特征.......................................................................................................25 4.3.2制造服务特征...........,.............................................................................................27 4.4产品投入和资源分析..................................................................,.................................28 4.4.1电子广告产品投入及其资源需求...............................................................................28 4.4.2制造服务产品投入及其资源需求...............................................................................28 4.5公司现有资源分析...............................................................#.....#29 4.6引进产品市场前景分析....,................,...............,..............................................29 4.6.1电子广告市场前景分析,.............,..........................................,..#.#29 4.6.2IPTv市场前景分析............................................................,...........#...30 4.7引进产品sw0T分析......................................................#31 4.7.1电子广告产品竞争力分析............,........................................................................31 4.7.2制造服务竞争力分析........................,..................33 4.8投资回报预估简析............................................,......#,#34 4.8.1电子广告系列产品.......................,................................#34 4.8.2制造服务产品.....................................................................................34 4.8.3股东权益.,...............,.,................................,.....................................35 4.9引进业务评估.....................................................................