Copyright 2017 Electronic Entertainment Design and Research. Proprietary and Condential.Enabling informed Decisions for the Video Game Industry.
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Copyright 2017 Electronic Entertainment Design and Research. Proprietary and Condential.Enabling informed Decisions for the Video Game Industry.1
Table of Contents
Report Overview5
Terminology 6
Mobile Gaming Genres8
Mobile Gaming Market Overview10
2017 Mobile Gaming Market11
Market Sizing & Segmentation 12
Device Segmentation 12
OS Segmentation13
Recency of Device Purchase 14
Mobile Gaming Revenue 15
Market Segmentations 17
Demographics 18
Mobile Gaming Spend 20
Mobile Gaming Time 22
Mobile Gaming Investment 24
Market Behaviors & Motivations 25
Mobile Gaming Scenarios 26
Reasons for Playing Mobile Games 28
Motivational Profile Methodology 29
Motivations for Mobile Gaming 30
Motivational Clusters 31
Mobile Gaming Funnel 32
Discovery 33
Engagement 36
Virality 38
Monetization 43
Churn 45
Mobile Genre Analysis 51
EEDAR’s Mobile Genre System 52
Mobile Genre Performance 53
Difference in Yearly Revenue by Subgenre 55
Monetization vs. Revenue 57
Mobile Genre Analysis 47
Mobile Genre System 48
Mobile Genre Performance 49
Mobile Genre Sizing 54
Motivational Profiles 56
Puzzle Genres 57
Arcade Genres 59
Skill & Chance Genres 61
Simulation Genres 63
RPG & Strategy Genres 65
Action, Sports & Racing Genres 67
Cross Platform Engagement 69
Gaming Platform Ownership & Use 70
Genre Engagement by Platform 71
*Included in the full version of the report
Copyright 2017 Electronic Entertainment Design and Research. Proprietary and Condential.Enabling informed Decisions for the Video Game Industry.
Virtual Reality Engagement 72
ESports Engagement 73
Segmented Response Data 74
Reasons for Mobile Gaming 75
Gaming Motivations 84
Discovery Sources for Mobile Games 93
Reasons for Mobile Gaming 99
Sharing Methods 129
Motivations for IAPs 138
Factors Leading to Churn 147
Research Methodology156
About EEDAR156
Table of Contents*Included in the full version of the report。