1、每日微信群内分享7+最新重磅报告； 4、行研报告均为公开版，权利归原作者 所有，起点财经仅分发做内部学习。。04BUILDING ON TRUST 08WHY THE INTERNET CAN’T SUSTAINTHE DIGITAL ECONOMY 12The Internet Just Can’t Keep Up13The IoT Effect14 Identities in Crisis15 No Flow Versus Free Flow16The Cost of Insecurity 17 Keeping Tabs on CybersecurityInvestmentsCONTENTS 18 STEPPING UP TO MAKE A STAND ABOVE GROUND: BUSINESS INITIATIVES 21 GovernanceJoin Forces with OtherCompanies and GovernGlobally26 Business ArchitectureConnect and Protect with aBusiness Model That Runs onDigital TrustBELOW GROUND: THE INTERNET’S INFRASTRUCTURE31 Technology Advance Businesses andEnhance Safety ThroughTechnology 35 PAVING THE WAY FOR ATRUSTWORTHY DIGITALECONOMY 37 APPENDIX 43ACKNOWLEDGMENTS 45SOURCES 47ABOUT THE AUTHORS Omar Abbosh Group Chief Executive, AccentureCommunications, Media & TechnologyOmar is responsible for the company’s US$8 billionbusiness serving the digital platforms, media,telecommunications, semiconductor andconsumer electronics industries. Omar brings threedecades of experience to his role, and hisexperience and deep connections in Silicon Valleyenablehim to stay ahead of key shifts acrossmultiple technologies. Authors Kelly Bissell Senior Managing Director, Accenture Security Kelly leads the company’s US$2 billion security businessacross all industries. As a recognized cybersecurity expert,Kelly specializes in incident response, identity management,privacy and data protection, secure software development,and cyber risk management. Kelly’s vision is to help businesses embed security ineverything they do. SECURING THE DIGITAL ECONOMY3 SECURING THE DIGITAL ECONOMY4 When a person creates an onlineaccount, makes a purchase from awebsite or downloads an app, it’s notjust the exchange of data, goods orservices taking place.It’s a transaction in the ultimatecurrency: trust.Today, there is a real risk that trust inthe digital economy is eroding.Why The once open, globalInternet has outgrown its originalpurpose as a communication andinformation-sharing tool. As theInternet has become morecomplex, digitally fueledinnovation has outpaced theability to introduce adequatesafeguards againstcybercriminals.Unless business leaders takeeffective action, there is a realrisk that this lack of safeguardscould reduce the growth of theentire digital economy, hurtingboth individual companies andthe economy as a whole.CEOs are aware of the problemand have increased spending oncybersecurity in response toBuilding on Trustescalating cyberthreatspanies have handled manythreats with markedly successfulresults, but their efforts have notsolved the larger problem ofInternet fragility.Attackers need only a single luckystrike, while defenders must beconstantly vigilant against anypotential type of incursion.The fragile nature of the Internetis putting the value of the digitaleconomy at risk, which is whyCEOs need to end theirpiecemeal approach and put trustand security at the forefront ofbusiness strategy.。。。。。。