Annual Report 2016
INSPIRED
Our purpose at Johnson Outdoors is to continually inspire
more people to experience the awe of the great outdoors.
Our mission is to make that experience the best it can be.
We recognize that “best” is ever-changing…inspiring us to
continually evolve, so we can stay on top.
Contents
Company Snapshot … 8
Inspired Insight …10
Inspired Innovation … 18
Inspired Experience … 24
Inspired Strategy … 30
Business Performance … 32
Management Perspective … 34
Letter From the Chairman … 36
Inspired Leadership … 38
Inspired Teamwork … 42
Insight. Innovation. Experience.
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