本文以 JNSG 施工公司为研究对象，研究公司竞争战略的制定、实施和应当采取
的措施，目的在于不断增强公司的市场竞争力，以实现公司在激烈的市场竞争环境中
快速稳定发展。本文主要从以下几个方面进行研究：首先，介绍了研究背景及意义，
研究内容和方法，提出了研究的基本思路，接着阐述了战略的层级、竞争战略的基本
类型以及所用的分析工具等。其次，运用 PEST 模型和波特五力模型对 JNSG 施工公
司所处的宏观环境和行业环境进行了具体分析，并运用价值链分析法对企业的内部资
源进行分析。再次，根据对内、外部环境的分析总结出了企业外部的机会和威胁，内
部的优势和劣势，并采用 SWOT-CLPV 模型进行了综合分析，然后从三种基本竞争
战略选出最适合公司的战略。最后，根据以上分析结果确定出 JNSG 施工公司的竞争
战略，即通过降低各种生产要素成本以实现成本领先，通过开拓市场提高市场份额以
实现规模经济，并提出了企业成本领先竞争战略的实施方案及相应的保障措施
本论文通过对 JNSG 施工公司竞争战略的初步研究，既分析了公司参与市场竞争
的有利条件和竞争优势，也揭示了其内部存在的突出问题和面临的竞争环境，提出了
一系列对策建议，以期促进企业能够及时制定和实施科学的竞争战略，同时也希望本
文对类似的水利施工企业有所启发及提供一定的理论参考
关键词：水利施工；环境分析；竞争战略；成本领先山东理工大学硕士学位论文 ABSTRACT
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ABSTRACT
With the development of water business and further reform of management system in
China，the water conservancy infrastructure investment has been increasing year by year.
The JNSG construction company who mainly to water conservancy construction is facing
with good development opportunities and the complicated external market environment.
The constant aggravation of competition between the industry and Some problems within
the enterprise, making the development of enterprises in trouble. How to develop and
adopting what kind of competitive strategy to develop water conservancy construction
market more quickly, have become the main problem to be solved for JNSG construction
company.
In this paper, JNSG construction company as the research object, the company&39;s
competitive strategy to develop, implement and should take measures aimed at
continuously enhance the company&39;s market competitiveness in order to achieve the
company in the fierce market competition environment in the rapid and stable development.
This paper mainly studies the research background and significance, the research content
and the method, puts forward the basic idea of the research, then elaborates the level of the
strategy, the basic type of the competitive strategy and the analysis tools used. Secondly,
the PEST model and the Porter model are used to analyze the macro environment and
industry environment of JNSG construction company, and use the value chain analysis
method to analyze the internal resources of the enterprise. Thirdly, according to the
analysis of internal and external environment, it summarizes the opportunities and threats
outside the enterprise, the internal advantages and disadvantages, and uses the
SWOT-CLPV model to carry on the comprehensive analysis, then selects the most suitable
company from the three basic competitive strategies strategy. Finally, according to the
above analysis results to determine the JNSG construction company&39;s competitive strategy,
that is, by reducing the cost of various factors to achieve cost leadership, by opening up the
market to improve market share to achieve economies of scale, and put forward the
enterprise cost competition strategy implementation plan And the corresponding
safeguards.
Based on the preliminary research on the competitive strategy of JNSG construction
company, this paper not only analyzes the favorable conditions and competitive advantages
of the company&39;s participation in the market competition, but also reveals the prominent
problems and the competitive environment, and puts forward a series of countermeasures山东理工大学硕士学位论文 ABSTRACT
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and suggestions to promote enterprises to timely develop and implement a scientific
competitive strategy, but also hope that this article on the similar water conservancy
construction enterprises have inspired and provide some development reference.
Key words: Water conservancy construction; Environmental analysis; Competitive
strategy; Overall cost leadership.山东理工大学硕士学位论文 目录
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目 录
摘要.......I
ABSTRACT.II
目 录....IV
第一章 绪 论..1
1.1 研究背景和意义1
1.1.1 研究背景1
1.1.2 研究意义2
1.2 国内外研究综述2
1.2.1 国外研究现状....2
1.2.2 国内研究现状....4
1.3 研究内容与方法5
1.3.1 研究内容与框架结构....5
1.3.2 研究方法6
1.3.3 研究的基本思路7
1.4 论文的创新之处7
第二章 企业竞争战略的相关理论和研究方法..9
2.1 企业竞争战略概念及其分类....9
2.1.1 企业战略的内涵及其层级........9
2.1.2 竞争战略的概念及其类型......10
2.2 分析方法..........12
2.2.1 PEST 分析法... 12
2.2.2 五力模型分析法.
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