本文在阐述社区银行基本理论的基础上，通过各种分析方法，对国内外的
社区银行进行对比，旨在研究发展我国社区银行的有效路径。并以国内 MS 银
行上海分行为例，全方位的针对社区银行的业务规模、人力资源、作业模式、
客户管理、综合情况等方面提出问题，对社区银行的实践情况进行分析，同时
结合中国上海社区经济发展实际，对相关问题进行进一步的分析和解决，对发
展策略提出科学性建议, 借鉴国内外及系统内的互相经验，并对社区银行的前
景和发展提出具体措施
关键词：社区银行，国内金融，金融发展，金融策略ABSTRACT
II
ABSTRACT
Cannot leave the financial support for the development of the economy, along
with the advancement of reform and opening up and modernization construction,
community economy booming, community Banks then arises at the historic moment.
In 2013 the first year in the development of community Banks, several commercial
Banks to set up the enthusiasm of community Banks at an all-time high. Although
the community Banks in the west and the developed countries has been very mature,
but the primary stage in the development of our country. Because there is no perfect
rules and regulations and development experience, unreasonable phenomena in the
field of related domestic Banks still exist, therefore also appear in the process of
development of a series of problems and situations.
In this paper, on the basic theory of community Banks, on the basis of through
various analysis methods, the community Banks at home and abroad were reviewed
and compared, aims to study the development of effective path of community Banks
in China. And domestic MS bank Shanghai branch, for example, a full range of
business scale, human resources for community Banks, operation mode, customer
management, comprehensive situation put forward problems, analyze the practice of
community Banks, at the same time according to the development of community
economy in Shanghai, China, to further analyze and solve problems related to
scientific Suggestions for the development strategy, and in the system at home and
abroad for reference, the experience each other, and the prospect of community
Banks and the development of specific measures are put forward.
Keywords: community Banks, domestic finance, financial development,
financial strategy目 录
III
目 录
第1章 绪论.......1
1.1 研究背景及意义 .......1
1.1.1 研究背景.......1
1.1.2 研究意义.......2
1.2 国内外研究现状 .......3
1.2.1 国外研究现状...........3
1.2.2 国内研究现状...........4
1.2.3 研究综述.......5
1.3 研究方法与内容 .......6
1.3.1 研究方法.......6
1.3.2 研究内容.......7
1.4 核心概念 .......7
1.4.1 社区银行.......7
1.4.2 金融交易服务...........
81.4.3 发展策略.......
81.5 本文的创新及不足 ...
81.5.1 创新点...........
81.5.2 不足之处.......9
第2章 MS 银行上海分行社区支行内外部环境分析 ..........10
2.1 外部环境分析 .........10
2.1.1 政治环境.....10
2.1.2 经济环境.....10
2.1.3 社会环境.....11
2.1.4 技术环境.....12
2.2 内部环境分析 .........13目 录
IV
2.2.1 业务规模.....13
2.2.2 人力资源.....13
2.2.3 作业模式.....13
2.2.4 客户培养.....13
2.2.5 获客渠道.....14
2.2.6 综合能力.....14
2.3 内外部环境分析结果 .........14
2.3.1 优势（S） ..14
2.3.2 劣势（W）.15
2.3.3 机会（O）..16
2.3.4 挑战（T） ..17
第3章 MS 银行上海分行社区支行现状及存在的问题 ......1
83.1 MS 银行上海分行社区支行发展现状 .......1
83.1.1 经营模式概况.........1
83.1.2 营销策略情况.........19
3.1.3 经营成果情况.........20
3.1.4 队伍建设情况.....
。。。以上简介无排版格式，详细内容请下载查看
==>>