尤其近年来，我国积极实施文化产品“走出去”战略，不断扩大文化产品出
口的规模，以及文化产品出口种类，提升其在国际文化市场上的竞争力，但就目
前情况来看，我国文化产品出口的整体水平依然不高，文化产业的基数与规模较
小，文化产品出口在全国同期货物出口总额中所占的比重也微乎其微，导致我国
文化产品国际竞争力依然薄弱。针对这一情况，本文从国际竞争力、影响国际竞
争力的因素和我国文化产品竞争力现状等方面进行了论述，并选取了相关指标，
收集了数据，对文化产品国际竞争力以及影响我国文化产品国际竞争力的因素进
行了分析和研究。根据研究结果，进行定性、定量分析，提出了提升我国文化产
品国际竞争力的对策建议。
关键词：文化产品 国际竞争力 影响因素 对策Abstract
Culture is an important source of a country and national cohesion
and creativity, not only reflects the development level of a country's
industrialization of science and technology, but also the national, national
material life and spiritual life history evolution and present situation of
the external display, reflects the comprehensive strength at the same time,
soft power and cultural radiation force. Because of the cultural rising
international status, the development of more cultural products trade
growing rapidly. At the same time, in recent years the traditional products
import and export trade competition is becoming increasingly fierce, the
profit space is compressed is getting smaller and smaller, in contrast to its
own cultural product with high added value, spiritual, recreation,
environmental protection and energy saving characteristics, cultural trade
has been more and more people around the world and the attention of the
government. With the diversification of trade products and single trade
structure, export of the cultural products have changed our trade current
situation, have promoted our country in world trade position, enhance the
international competitiveness of our country.
Especially in recent years, China's active implementation of the
going out strategy of cultural products, expanding the cultural products
export scale, and export of cultural products, enhance its competitiveness
in the international cultural market, but compared with the developed
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