随着工程项目的大力发展和人们安全意识的提高,项目工程质量也越来越受

到人们的重视。同时,工程质量管理的发展也推动了工程质量检测公司的快速发

展,专业化的工程检测公司对于工程质量水平的提高起到了举足轻重的作用。自

从2005年颁布了《建设工程质量检测管理办法》后,我国大多数的工程质量检测

公司都面临着极大的考验和发展机遇。工程质量检测公司如何应对工程质量检测

行业发展的新趋势和实现自我的发展良性发展,这是当前工程质量检测公司所面

临的重大发展战略问题。本文选取P工程检测有限公司作为研究对象,P工程检测有

限公司成立于2010年,是通过云南省建设厅及云南省质量技术监督局资质认可的

工程检测单位。虽然经过四年的发展,在工程质量检测技术和发展上取得了可喜

的成就,但是,由于行业的专业性太强,与其他老牌的质量检测专业公司相比还

存在很大的差距。因此,如何确定P工程检测有限公司的发展战略是目前亟待解决

的问题。

本文共有7部分。第一部分为绪论,介绍了文章选题的背景和研究意义以及

国内外关于发展战略的研究现状,从而提出了文章的研究方法和研究内容。第二

部分为相关理论综述,重点介绍了战略管理、企业战略的概念以及企业战略的理

论模型。第三部分介绍了 P工程检测有限公司现状及存在的问题。第四部分为P

工程检测有限公司的外部环境分析。第五部分为P工程检测有限公司战略选择。

确立了公司战略的总体目标和发展思路,以及发展战略的实施。第六部分介绍了P

工程检测有限公司战略实施的保障措施。从组织保障、制度保障等方面来确保P

工程检测有限公司战略实施的成功。第七部分,则是一个简单的总结。希望通过

对P工程检测有限公司战略的分析研究,能对该公司的下一步发展提供理论指导,

并对类似公司的发展提供一定的参考和借鉴。

关键词:P工程检测有限公司,发展战略,PEST分析法,波特行业结构分析模型RESEARCH ON THE DEVELOPMENT STRATEGY OF P

ENGINEERING DETECTION CO LTD

ABSTRACT

Engineering quality test with the improvement of the quality consciousness and

taken seriously by the world step by step.Inspection company as an important part of

project quality supervision system, to guarantee and promote the improvement of the

quality of the project has played an important role.0n2005, the ministry of construction

issued the measures for the administration of construction engineering quality test (the

construction ministry make no. 141),after all is engaged in the construction engineering

quality inspection activities and external to undertake the social service of inspection

agencies are facing qualification repositioning, testing enterprise reshuffle is

inevitable.How to adapt to the current new situation,, this article selects the P

engineering testing company.P engineering detection co., LTD., founded in 2010, is

through the construction department of Yunnan province and Yunnan province bureau of

quality and technical supervision qualification approved by the engineering test unit.P

engineering testing company although after four years of development, but due to the

strong industry professional, narrow, severely affected by the policy and has been in a

subsidiary position, therefore has not formed mature test market, faces many

development bottlenecks, such as engineering testing industry expert relative lack of

talent, industry influence is limited.Therefore, P engineering inspection company

strategic development direction and strategy system needs to be combed and

clarification.

There are seven sections in this article.The first part is the introduction, introduced

the paper selected topic background and research significance, this paper introduces the

research status about development strategy at home and abroad, and puts forward the

research methods and research content.丁he second part is the theoretical review, the

article mainly introduces the concept of strategic management, corporate strategy and

corporate strategy theory model.The third part introduces the P engineering detection

co., LTD., the status quo and existing problems.The fourth part is the environmental

analysis of P engineering detection co., LTD.USES PSET and potter industry structure

analysis model to analyze the P engineering detection co., LTD., a specific

environment.The fifth part P engineering detection co., LTD., a strategic