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MBA论文_海城奥源服装有限公司企业社会责任的案例研究(62页)

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更新时间:2015/6/13(发布于山东)

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文本描述
II
摘 要
本文使用市场调研以及案例分析等方法,运用管理学、企业伦理学等知识,
以奥源公司为研究对象,对该公司的产品,环境处理问题所承担的社会责任进行
分析研究。论文首先提出选题的背景及意义、国内外针对这两个问题研究的现状、
研究方式以及素材收集过程。随后在正文介绍了奥源公司概况、论文着重研究奥
源公司承担企业社会责任的三个方面:员工福利、产品质量和环境保护,论述了
奥源公司把企业社会责任引入到企业社会责任中的实践。在案例分析中分析了奥
源公司企业责任履行的理论依据、经验及借鉴作用。研究发现,奥源公司在承担
企业社会责任方面有一定的体现,在研究的三个方面中做到了:重视员工、提升
产品质量以及减少环境污染。该公司对中小企业社会责任承担的研究具有积极的
推广价值和借鉴作用,主要是:提高员工福利,增加员工归属感,提升产品质量,
生产价低质量高的高性价比产品,减少对环境的污染。重点是把握企业社会责任
问题的方向性、先进性、时代性;要突出企业优势,重点是发挥导向作用、先进
作用、典型作用;要构建维护机制,重点是关心人、尊重人、培养人、保护环境,
科学持续发展,不以经济利润为唯一目标。该研究对加强中小企业社会责任认识
具有重要的指导意义。

关键词:企业社会责任;产品质量;员工福利;环境问题Abstract
III
Abstract
In this paper, the use of market research and case analysis and other methods, the
use of management, business ethics, knowledge, in order to Aoyuan company as the
research object, on the company’s products, environmental processing problem of the
social responsibility. This paper first presents the background and significance of
topics, domestic and foreign research present situation, research and collection of
material process. Then in the text introduces three aspects of Aoyuan company profile,
Aoyuan company corporate social responsibility: employee benefits, the quality of the
products, and environmental protection were introduced, the Ordovician source, the
social responsibility of the enterprise into the design and practice of enterprise culture
and the system of. Analysis of the empirical theory, Aoyuan company responsibility
and role in the case analysis. The study found, Aoyuan company have reflected in
corporate social responsibility, in the aspects of employee benefits, the quality of the
products and environmental protection to enhance staff capacity and benefits and
reduce the pollution of the environment. The company to undertake research on small
and medium-sized enterprise's social responsibility has positive popularization value
and reference, mainly is: improve staff welfare, the quality of the products and reduce
the pollution of the environment, the focus is: improving the welfare of employees,
increase their sense of belonging, the direction, advanced, grasp the modernity
problem of corporate social responsibility; To highlight the advantages of enterprises,
the focus is to play a guiding role, advanced function, the typical role; To build
maintenance mechanism, the focus is concerned about the people, respect people,
train people, protect environment, sustainable development, not to the economic
benefits as the only goal. The study is of important significance to strengthen the
small and medium-sized enterprise social responsibility.
Key Words:The social responsibility of the enterprise; The quality of the products;
employee benefits; environmental problems