十年来海螺集团以超常规的发展速度,不仅连续十五年排名全行业之首,现更已跻

身于世界水泥业的前五强。海螺的发展,不仅使企业本身实现了做大做强的梦想,创造

了显著的经济效益和社会效益。更为重要的是,海螺集团的崛起对近代中国水泥工业的

发展产生了深远的影响。

海螺的发展正是得益于其超前的战略规划,强有力的核心管理体系,不可复制三

位一体的市场营销模式,灵活的资本运营手段以及特有的海螺文化,从而确立了海螺在

中国水泥界的霸主地位。本文将重点围绕海螺集团的战略规划模式、核心管理体系、市

场运营模式、资本运营模式、企业文化等几大方面去归纳总结,系统分析中国一流企业

海螺的核心竞争力,同时阐述海螺之所以取得如此骄人成就的内在原因。

关键词:管理模式;“T”型战略;市场运营;资本运营;海螺文化

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华东理工大学硕士学位论文

A Study of CONCH Group's Development Strategy and Implementation Pattern

Abstract

Ten years on, the CONCH group developed with supernormal speed. It ranked the first of the

industry in fifteen consecutive years,even more it joined the ranks of the world's cement

industry's top five. The development of the conch, not only make the enterprise itself to

achieve the dream of becoming bigger and stronger, created the remarkable economic and

social benefit. More importantly, the rise of conch group to the modern China had a profound

impact on the development of cement industry.

Thanks to its advanced strategic planning, a strong core management system, no copy and

trinity marketing mode,flexible means of capital operation and characteristic of the culture,

the conch established dominance in cement industry of China. This article will focus on the

conch group's strategic planning,the core management system, market operation mode,

capital operation mode, enterprise culture and so on several aspects to sum up, systematically

analyze the Chinese first-class enterprise core competitiveness of CONCH, and expounds the

intrinsic reasons why conch made such a proud achievement.

Key Words: management system Type; TJ'strategy; market operation; capital operation;

CONCH culture