台湾产业一向以提供优异的制造能力着称,然随着国际及两岸经贸环境的变迁,

取而代之为服务业的成长,其中物流业则扮演上下游产业之间关键支持角色,对于企

业追求顾客满意及成本降低有关键性的影响。本研究则针对台湾经营航材之物流业者

如何发展整合信息平台,发挥整合物流并取得利基竞争优势,整理研究目的如下:

1、目前经营航材业务之物流产业及相关业者之发展现况为何。

2、业者如何在激烈竞争环境中建立利基化物流及供疼链服务。

3、业者如何藉由结合信息平台建立蓝海策略以取得独特竞争优势。

经过相关文献资料探讨及个案深入分析探讨,有以下几个重要研究发现:

1、国际型物流业者通常因应大者恒大之趋势,并作全球性之整合

2、国际型物流业者将汇整不同资源,提供完整解决方案

3、相关业者得发展供应链管理服务,并培养己身独特之核心竞争力

故未来物流业者得持续加强信息E化程度,来提升整体物流整合服务能力,避免

落入同构型高及恶性价值竞争的红海市场,进而达成物流利基化、大型化及国际化的

目标,进入真正的蓝海市场。

关键词:物流产业、供应链服务、信息整合平台、蓝海策略10220690211 郑家骥
物流利基化与供应链服务推动之探讨以立盟海空运为例

Abstract

Taiwan has always been renowned for its excellent manufacturing capabilities. In

recent years, the manufacturing sector has had to respond to changes resulting from the

transformation of global and cross-strait economic and trade environments. For example,

the service sector has become increasingly important, and the logistics industry, now a key

player in the upstream and downstream industries, has great influence on customer

satisfaction and operating costs. This paper explores how the aircraft materials logistics

industry can gain competitive advantage by developing an information integration platform.

The key points of discussion are:

1. What is the current status of the aircraft materials logistics industry What are the

opportunities for development

2. How can logistics enterprises enter a niche market and provide good supply chain

services in a competitive environment

3. How can logistics enterprises use an information integration platform to develop a

Blue Ocean Strategy and achieve a unique competitive advantage

After reading relevant literature and conducting a case study of Leader Mutual

Company, the authors of this paper discusses several important findings:

1. In general,international logistics enterprises should set a goal for growth and

global integration.

2. International logistics enterprises should combine various resources to provide

holistic solutions.

3. Related enterprises should focus on developing their own supply chain

management and strengthening their unique core competencies.

This paper states that the logistics industry should continue to develop its information

integration capabilities to improve the overall capacity of integrated logistics services;

avoid blending into the high homogeneity of the Red Sea market competition; and seek to

enter niche markets to enter the Blue Ocean market.

Keywords : Logistics Industry, Supply Chain Services, Integrated Information

Platform, Blue Ocean Strategy