在当前的市场经济条件下，企业文化的重要性显而易见，已经不需要过多
重申。我们认为，企业文化的主体是人，进行企业文化建设的根本目的也是通
过作用于人，从而推动企业的发展。在思索过程中，我们发现了弗鲁姆的期望
理论，通过利用期望理论这一有效工具，来分析企业文化建设中的群众需求，
去弄明白如何了解群众需求，满足群众需求，从这一切入点来推动企业文化建
设工作。因此，我们选取了 A 集团为案例，深入剖析了该集团企业文化建设的
演变过程，以此来展示群众需求导向对企业文化建设的重要性，并进一步思考
如何以此导向来推动国有企业的企业文化建设工作。

关键词：期望理论；企业文化；群众需求；和谐社会Abstract
The corporate culture refers to the unique enterprise value behavior and
entrepreneurship which result from its production and management practices on
long-term. And it is regarded as the powerful spiritual force of the enterprise
development.
The corporate culture plays a key role in the current market economy. Generally
speaking, the human occupies the dominant position in corporate culture. So the
corporate culture is always promoted by human, thus promoting the development of
enterprises. During the exploration process, it is feasible to analyze the members’
needs of corporate culture improvement by means of the expectancy theory, an
effective method which was established by Vroom. In order to achieve the goal, the
study takes example of the A group and analyzes its evolution of cultural
development. Thus, it can be clarified that the people’s needs play important part in
the corporate culture construction. And further, it will also be explored on how to
promote the culture of state-owned enterprises oriented by their needs.
Keywords: Expectancy Theory, Corporate Culture, People’s Needs, Harmonious
Society