本论文在回顾相关研究理论的基础上，以深圳巴士集团为研究对象，以内部
价值链为研究切入点，深刻分析该集团内部价值链管理现状及问题，并针对具体
问题提出具体优化措施。本论文由五部分构成：第一章重点介绍了本论文的背景
意义、国内外价值链管理研究现状、研究思路及主要内容、研究方法和主要创新
点；第二章介绍成本规制政策和概述价值链相关理论；第三章确定深圳巴士集团
的内部价值链，然后从线网建设、线路运营、成本控制以及信息管理系统等内部
价值链环节来深入分析集团内部价值链管理现状，发现并找出问题：线网缺乏科
学规划，线路运营水平偏低，成本控制环节存在缺陷，信息系统管理薄弱，人力
资源不足；第四章针对存在的问题，提出深圳巴士集团内部价值链改进与优化的
思路及具体措施：优化线网，建立高效运营机制，加强成本控制，完善信息管理
系统，实施人才工程；第五章是结论与展望，希望本论文的研究成果能够为深圳
巴士集团乃至全国公交企业的发展提供一定的借鉴和参考
关键词：成本规制；深圳巴士集团；内部价值链；优化措施
II
Abstract
Over the past 30 years, several generations of people adhere to the inheritance and
development of public transport, the Shenzhen bus group can be sustained and healthy
growth, and become well-known domestic transportation enterprises. However, with
the new national energy strategy, environmental protection strategy, the city of
Shenzhen on the bus franchise reform, cost of regulation policy and a series of policies,
as well as the rise of East of Shenzhen city bus, the bus, the Shenzhen subway to bus
shunt, Shenzhen bus group both external business environment, and internal
management reform faces huge challenge. Especially the non-value added activities
group internal management becomes more lengthy and tedious, it will increase the
group unnecessary economic burden, hindering the group completed sales tasks.
Therefore, how to adapt to the future subsidy policy change, strengthen internal
coordination effect, eliminate non value added node group management, reduce cost,
cultivate the core competitiveness of the group, both social benefit and the interests of
shareholders in the fierce market competition, and become the important problem of
Shenzhen bus group business development.
This paper on the basis of the review of related research theory, to Shenzhen bus
group as the research object, to the internal value chain as the breakthrough point and
deep analysis of current situation and problems of the group's internal value chain
management, the specific optimization measures are put forward based on specific
issues. This thesis consists of five parts: The first chapter mainly introduces the
background of this paper significance, value chain management research status at
home and abroad, the research train of thought and main contents, research methods
and main innovation points; The second chapter cost regulation policy and an overview
of the value chain theory; The third chapter determine the internal value chain of
Shenzhen bus group, and then from the line network construction, line operation, cost
control and information management system such as the internal value chain link to
in-depth analysis of group internal value chain management present situation, discover
and find out the problem: Line network lack of planning, Line operation level is low,
the defects the link of cost control, information system management is weak, the lack
of human resources; The fourth chapter in view of the existing problems, and puts
forward improvement and optimization of internal value chain Shenzhen bus groupideas and specific measures: Optimization of wire mesh, Establish efficient operating
mechanism, strengthen the cost control, improve information management system, the
implementation of talent project; The fifth chapter is conclusion and prospect, and
hope the research results of this paper can bus to Shenzhen bus group and even the
whole country the development of enterprises to provide certain reference and
reference.
Key words: The cost of regulation, Shenzhen Bus Group Co. Ltd, The internal value
chain, Optimization measures
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