首都经济贸易大学硕士论文 科德宝宝翎公司服装衬布市场竞争力研究分析
I
摘要
撰写本文的目的有两个，其一是分析中国衬布行业的发展概况，其中涵盖服装行
业发展以及衬布原材料行业发展对衬布行业发展的影响，以及这三者之间相互制约与
促进的关系。其二是将理论与实际相结合，以科德宝宝翎公司服装衬布在中国华北
地区 2008 年至 2012 年的发展情况为案例，通过研究分析，总结出企业在发展过程中
存在的价格调整，产品种类调整，市场占有率变化，衬布原材料价格上涨带来的成本
压力，人力成本上涨对企业的影响，物流成本增加，服装衬布研发需要及时与面料更
新保持跟进等诸多问题。以及根据这些问题提出相应的解决办法，例如开发成品胸衬、
棉衬、腰衬、适用于高度弹性面料的衬布系列等等，及时满足服装趋势与面料的需求，
从而完善衬布种类以便更好的为客户提供解决方案；及时调整衬布的价格，保持同等
系列衬布的竞争优势；通过品牌危机管理，建立“科德宝”产品质量高，注重环保，
可以寻找解决方案的品牌形象，给予客户较高的信赖度等等。将科德宝宝翎公司与
竞争企业在产品种类，客户群体，企业资本实力，客户服务等方面进行对比，从而分
析竞争能力的高低。论文通过宏观的市场环境与微观的企业发展情况进行研究分析，
反应了中国衬布行业的发展概况与科德宝宝翎公司服装衬布在中国华北地区的较强
竞争力。

关键词：服装衬布 衬布原材料 服装趋势 科德宝宝翎服装衬布 竞争力首都经济贸易大学硕士论文 科德宝宝翎公司服装衬布市场竞争力研究分析
II
Abstract
Two purposes to write this paper. The first, through analyze the development of
interlining of China, could be found out the dress and material of interlining production
both are important influence points. The relationship among these three aspects are mutual
restraint and to promote. The second, analyze Freudenberg & Vilene Garment interlining
development in northern of China from 2008-2012 year. Summed up enterprises in the
development process of price adjustment, the adjustment of product categories, changes in
market share, interlining raw material prices rising cost pressures, rising human cost of the
enterprise, increased logistics costs, garment interlining research and development needs in
a timely manner and fabric update to keep follow-up and many other issues. As well as the
corresponding solutions according to these issues, such as the development of the chest
pieces, wadding, waist interlining suitable for highly elastic fabric interlining series, in
time to meet the needs of apparel trends and fabrics, and thus improve more good solutions
for our customers. Timely adjustment of the price of the interlining, to maintain the
competitive advantage of the same series interlining; brand crisis management, the
establishment of Freudenberg products of high quality, environmentally conscious brand
can find a solution, give customers high reliability. Freudenberg & Vilene comparison with
competitive enterprise, in product offerings, customer base, capital strength, customer
service points to analyze the level of competitiveness. The paper through the macro market
environment and micro enterprise development case to study analysis, reaction of the
industry overview of the development of Chinese interlining and Freudenberg & Vilene
garment interlining stronger competitiveness in the North China region.
Key Words: Interlining Material of interlining The development trend of dress
Freudenberg & Vilene interlining Competitive power