其次，对国内轿车市场进行回顾及分析，并对轿车市场需求及新能源轿车市场需
求进行了分析和预测。确定目标人群及细分市场，并对此细分市场进行了分析，从而
确定产品型号。
再次，对工厂规划方案进行论述。主要从工艺角度出发对冲压车间、焊装车间、
涂装车间、总装车间进行规划；明确质量保证体系职责和任务；确定物流方案；对土
建工程、公用动力系统、信息系统、节能方案、环境保护、消防系统、安全卫生等方
面做出规划；并编制组织机构及工程进度。
最后，通过投资估算及风险分析得出结论。其中风险分析部分详细分析了产品产
量、销售单价、生产成本等因素。并对企业的盈利能力、偿债能力等方面进行了分析，
最终得出此项目的经济性分析结论。
关键词：
新能源轿车，市场预测，风险分析，经济性分析
Abstract
Economic Analysis of XX New Energy Car Plant
This thesis studies on the economic analysis to XX company new energy plant project,
Firstly,from the background and significance of the subject's point of view, explains the
development of the automobile industry trends, and new energy automobile development
trend. Explain The automobile production enterprises in order to win in the fierce
competition in the market must have the conditions, to enhance the competitiveness of
their products from the function, the vehicle comfort, appearance, price etc..
Secondly, on the domestic car market were reviewed and analysed, and the car market
demand and new energy car market analysis and forecast. Target groups and market
segments, and the segments were analyzed, so as to determine the product model.
Thirdly, discusses the factory planning. Mainly from the perspective of process
planning of stamping shop, welding shop, paint shop, assembly shop; quality assurance
system of clear responsibilities and tasks; determine the logistics plan; make plan of civil
engineering, public power systems, information systems, energy saving scheme,
environmental protection, fire protection system, health and safety; and the preparation
of organization and the progress of the project.
Finally, through the investment estimation and risk analysis conclusion. The risk
analysis part of the detailed analysis of the production, the sales price, the cost of
production factors. And has carried on the analysis to enterprise's profit ability, debt paying
ability, finally comes to the conclusion that the economics of the project analysis.
Keywords：
New energy cars,Market forecast,Risk analysis, Economic analysis
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