本文在充分调研的基础上，综合采用实证分析与规范分析相结合，静态分析
和动态分析等研究方法，对四川德鑫电气工程有限责任公司公司战略发展进行比
较深入细致的研究，期盼能为四川德鑫电气工程有限责任公司公司的发展乃至德
阳市内外电力工程施工企业同仁提供一些工作上的理论借鉴。
本论文的主要研究成果如下：（1）结合四川德鑫电气工程有限责任公司公司
自身的实际，运用 SWOT 分析法对四川德鑫电气工程有限责任公司公司进行战略
分析，得出优势大于弱势，机会多于威胁。公司战略目标是紧紧把握国家拉动内
需及灾后重建的机遇，以国家电力改革为契机，建立一个资本营运和管理控制型
的企业，拓展相关经营，有长期战略业务合作伙伴，有相对稳定的实体专业施工
队伍和供应商作为保证，最终成为全国知名品牌的电力工程施工企业；（2）提出
了具体的战略实施措施，即企业治理机制的完善、加强人力资源管理、培育核心
竞争力、加强组织与管理等。四川德鑫电气工程有限责任公司公司应该利用自己
在工程施工领域专业技术、人才等方面的优势，加快市政工程工程业务的拓展，
使市政工程领域获得巨大的资金支持。这样，可以使四川德鑫电气工程有限责任
公司公司的电力工程跳出传统的竞争方式，向那些高难度、高技术、高利润的项
目进军。
关键词：四川德鑫电气工程有限责任公司公司, 发展战略, 电力改革
II
ABSTRACT
With the further development of the power system, the gradual implementation of
the reconstruction plan, as well as domestic and foreign enterprises in Sichuan Deyang
attention, DXDL 's rapidly changing competitive environment, the level of competition
will also be greatly improved. State Power Corporation during the year 2010 to
complete implementation of the separation that is more than the original under the main
power company diversified engineering company is restructuring the company and
main business strip, completely to the market, the company is a challenge for DXDL
also opportunities. By analyzing DXDL external environment within the company,
establishing the company's strategic goals, help them to develop a line of its own
strength and environmental strategies to enhance core competitiveness of enterprises,
the enterprise's survival and development direction.
In this paper, based on the full investigation, a combination of empirical analysis
and normative analysis combining static analysis and dynamic analysis, research
methods, development of corporate strategy for DXDL more in-depth and meticulous
research, look forward to the company's development as well as DXDL Deyang
colleagues inside and outside the power engineering construction companies to provide
some of the work of theoretical reference.
The main findings of this paper is as follows: （1） combined DXDL company's
own reality, the use of SWOT analysis of DXDL 's strategic analysis, the advantage is
greater than the weakness, opportunities than threats. Company's strategic goal is to
firmly grasp the countries to stimulate domestic demand and opportunities for
post-disaster reconstruction, the national electricity reform as an opportunity to establish
a capital operation and management control-oriented enterprises, expansion of related
business, long-term strategic business partner, has a relatively stable entity professional
construction teams and suppliers as a guarantee, eventually became well-known brands
of power engineering construction enterprises; （2） implementation of the strategy put
forward specific measures, namely the improvement of corporate governance,
strengthen human resource management, enhance their core competitiveness, strengthenIII
the organization and management. DXDL companies should use their expertise in the
field of construction, personnel, and other areas, accelerating the expansion of public
works engineering business, the municipal engineering field with great financial support.
This can make DXDL 's competition out of the traditional electrical engineering
methods, to those difficult, high-tech, high-profit items to enter.
Keywords: DXDL Company, Development Strategy, Electricity reform
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