Abstract
With the globalization of the world economy, modern warfare form change
of military operations, the expanding area, each field of the society and the
military relationship is becoming more and more popular, more and more
channels to absorb knowledge, national defense construction technology,
personnel and other resources from other areas of society, national defense and
military transformation and counterproductive to economic construction, with the
integration of the world economy to speed up the process of modern war,
morphological changes, military action areas continue to expand, each field of the
society and the military relationship is becoming more and more popular, more
and more channels to absorb knowledge, national defense construction
technology, personnel and other resources from other areas of society, national
defense and military transformation and counterproductive to economic
construction, promote the economic development. As less investment, high
output benefits the national defense development model, civil-military
integration has become the development trend of global, and science and
technology resources complementarity and civil-military integration became the
main way of military technology in the world of international development,
military and civilian technologies, military industry and civilian industry
complement each other, mutual development, forming a strong security forces
strength and global competitive advantage, and the integration of development is
the inevitable choice of the development strategy of modern national defense, is
the national security strategy, development strategy and military strategy to solve
important problems. In such an environment, the state-owned military enterprises
how to grasp the opportunity, to promote the fast development of be imperative.
Through the research of civil-military integration development course and
current situation at home and abroad, as well as the development environment of
domestic military enterprises of the analysis, combined with the advantages and
development status of DDA company established its future development direction.
Analysis of DDA company, the external environment facing the face, determine
the future development opportunities and threats. Then, through the analysis of
the internal factors of DDA company, using the SWOT matrix, determining that
the DDA company should make full use of external opportunities and advantages,
forming the core competitiveness of enterprises to avoid competitive
disadvantage and external threats. After making a clear plan of DDA company's
future business, combining the analysis conclusion factors of company DDA
internal and external environment, strategic focus in the DDA for the company's
development in the next ten years should be used.
Keywords Military-civilian integration, development strategy, strategic
analysis, strategy selection
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