摘要
国际合资企业已然成为为企业一个引人注目的战略选择,因为它有最好的收益/风险补偿
不幸的是,随着国际合资企业继续在全球范围内迅猛增长,企业的财富和各经济体越来
越依赖于这些伙伴关系,他们的表现和生存前景仍然充满变数。
研究人员认为,建立国际合资企业的动机,合作伙伴的选择,以及文化背景差异影响着
国际合资企业的表现和存活。然而,我们却并不了解这些因素之间是如何相互联系从而
影响国际合资企业的表现和生存的。
本文将进一步研究斯柯达汽车公司与上海大众汽车公司的合资。
选择这一主题的原因主要是要分析斯柯达汽车集团在中国人民共和国的发展状况。
第一章首先给出中国汽车行业的基本信息以及斯柯达汽车的历史和实际的经济状况。
第二章给出了关于斯柯达汽车作为大众品牌的中国市场上开始与大众汽车集团和中国的
合作伙伴后斯柯达汽车在中国市场(产品组合和中国版本和欧版之间的差异)对之间的
合作,一个简单的介绍。
第三章会谈论基于斯柯达的专家访谈,斯科达汽车在中国市场所存在的问题和风险。
第四章是斯柯达汽车对中国市场的SWOT分析。
第五章是对以寻求未来增长为目标的斯科达汽车公司在中国市场上的计划与战略的说明
给出了对斯柯达汽车在中国市场上的一些建议和未来的发展趋势
最后总结了整个论文和成果和创新点说明,已经获得了研究。
Abstract
International Joint ventures have certainly emerged as a compelling strategic option for
companies because it has the best offset of return/risk.
Unfortunately, as international joint ventures continue to proliferate across the globe and the
wealth of companies and economies become ever more dependent upon these partnerships,
Aeir performance and survival remains highly variable.
Researchers have suggested that motives of establishing an IJVs, partner selection,and
culture background differences influence IJVs performance and survival. However,we
understand little about how these factors relate to one another to affect IJVs performance and
survival.
This dissertation takes a step to research on the joint venture between Skoda Auto and
Shanghai Volkswagen Automobile Company.
The main reason of choosing this topic is to analyze and describe Skoda Auto Group in the
People's Republic of China. Moreover, since 2010 Chinese market is the largest market for
Skoda Auto.
The first chapter of the thesis begins with giving basic information about the automobile
industry in China, Skoda Auto history and the actual economic situation.
The second chapter gives a brief introduction about Skoda auto as a VW brand on Chinese
market, starting with the cooperation between VW group and china's partners, then Skoda
auto on the Chinese market (product portfolio and differences between china version and EU
version).
The third chapter talks about the problems and risks of Skoda Auto on China Market based
on expert interviews of Skoda.
Fourth Chapter was a SWOT analysis of Skoda Auto on Chinese Market.
Fifth chapter is an illustration about plans and strategies of Skoda Auto a.s on the Chinese
market with the goal of future growth.
Before the conclusion some recommendations and fiiture trends for Skoda Auto in China
market were giving,
Sum up the thesis with illustrating the outcomes and innovative points that had been reaped
from the research.
Key Words: Skoda Auto, China, Automotive industryhi