摘 要
随着全球电力事业的发展,高压输变电线路的建设的增多,在促进绝缘子企业进一
步发展的同时,也带来了更多的挑战。绝缘子的全球一体化的竞争日益激烈。
本文主要通过DL集团巴基斯坦市场的市场营销策略的研究,寻求DL集团在巴基斯
坦市场的持续竞争力,并且对于其他市场的介入以及维护起到借鉴作用。从而因地制宜
的根据其他市场的特点进行变化,增强DL集团国际市场营销的核心竞争力。
通过对于国内和国际电力市场的发展前景研究,以及对于绝缘子行业高端市场的竞
争格局的分析,结合巴基斯坦绝缘子的市场需求和技术需求特性,以及DL集团的综合
资源,制定有利于开拓并持续占有巴基斯坦市场的营销策略。本文通过巴基斯坦行业发
展和竞争环境的分析,竞争对手的威胁,结合DL集团的资源能力,确立了目标市场,
并通过产品策略、价格策略、渠道策略以及促销策略和企业管理保障措施等实施全方位
的营销组合策略。
通过这一市场的研究,主要阐述一种观念和方法,使得管理者以市场的独特视角去
分析和看待管理,从而制定出有利于集团发展的市场战略和经营战略。在现有资源和可
待开发资源的基础上更好的进行资源整合,实现在巴基斯坦市场的销售业绩的突飞猛
进,并保持持续性。通过先于竞争者的意识进行复合绝缘子的挂网运行实现新产品和技
术的革新,从而形成新的可持续竞争力。
星星之火可以燎原,通过本文对于单一市场的研究,对于DL集团海外市场的开拓
也具有借鉴意义。
关键词:巴基斯坦市场;绝缘子;营销策略
Abstract
With the developing of the world electrical industry, the increment of high voltage
transmission lines, it not only promotes the further development of insulator companies, but
also brings more challenge. The insulator competition is becoming increasingly fierce.
It wants to find out the best marketing method for sustainable competitiveness in
Pakistan market, through the study of DL Group Pakistan strategy. After that, connect with the
information of other countries markets, reference for this paper to increase the key competitive
of DL Group.
Through the study of the forecast of china and international electrical markets, and the
analysis of the competitive pattern of high voltage insulator, contact with the characteristics of
the market and technical requirements and integrate DL Group's recourses to find the right
marketing strategy in Pakistan. It study the development of insulator industry in Pakistan and
the competitive surrounding, the threat of competitors, and through production strategy, price
strategy, place strategy, promotion strategy, assistant method of management to achieve the
marketing strategy.
After the study, the administrator team should handle and analysis the market with a
unique angle of view, and make the marketing strategy and operation strategy to prompt the
developing of the entire group.
It can be extending all the markets of DL Group. Through one market analysis and the
theory can be reference for the other markets.
Key Word: Pakistan market; Insulator; Marketing strategy