摘要
自1999年以来，独立学院经过十四年的发展壮大，已经成为支持我国高等教
育大众化发展的一支重要力量。从兴起到蓬勃发展的独立学院，扮演了平衡社会高
等教育需求的角色，扩大了社会效益。2013年，是独立学院面临生死存亡的一年，
能否让独立学院在高等教育市场立足并稳步发展，独立学院教师是其生存发展的最
重要的因素。但是由于经济因素、个人因素，社会因素等，独立学院教师对事业和
学校的忠诚度呈现下降趋势。在夹缝中生存的独立学院如何从聘任制度、组织文化、
福利待遇、教师自身发展等方面采取措施，提升教师对工作对学校的忠诚，增加学
校教师队伍的凝聚力，激发教师的工作的积极性和创造力，形成一支热情、高效、
高素质的坚如磐石的教师队伍，是目前独立学院亟待研究解决的课题。
本文以天津市一所独立学院BD学院为研究对象，从外部环境、学院整体情况、
工作与职业发展、人事制度与福利、人际关系、领导力、个人归属与价值七个维度
对BD学院教师忠诚度进行了深入研究。依据porter的组织承诺度量表结合BD学
院实情，设计调查问卷。通过深度访谈和发放205份问卷调查，经过统计分析，揭
示了院教师忠诚度存在的问题。从战略的角度出发，利用SWOT分析法对学院现状
进行分析，并结合调查问卷结果，深入剖析影响BD学院教师忠诚度的因素及其原
因，针对性提出BD学院教师忠诚度提升的对策和建议。希望给BD学院以及类似独
立学院，在教师队伍建设和总体发展规划，起到一定的参考价值。
关键字：独立学院教师忠诚度激励提升策略
ABSTRACT
Since 1999, independent colleges have become an integral part of Chinese higher
education massification after 14 years development. Developing and thriving
independent colleges play an important role in balancing the demand for higher
education, as well as expanding the social benefits. Independent colleges are faced with
the challenges of surviving in 2013. Faculties are the most important force for
independent colleges to get foothold and develop steadily in the higher education market.
However, because of financial, personal and social factors, teacher’s loyalty to their
career and colleges is on the decline in independent colleges. How to promote teacher’s
loyalty, strengthen the teacher’s sense of cohesion, inspire teacher’s initiatives and
creativity and form an enthusiastic, effective and highly qualified team of teachers are the
most urgent issues to be studied and solved. Thus, endangered independent colleges
should take measures from the following aspects: recruiting system, organizational
culture, welfare benefits and teacher’s self-development.
This paper takes BD as the research objective to study the teacher’s loyalty of BD
College in depth from the dimensions of external environment, overall situation, career
development, human resources and welfare system, interpersonal relationship, leadership,
individual’s sense of belongings and value. The questionnaire is designed on the basis of
Porter’s Organizational Commitment Questionnaire in accordance with the actual
situation of BD. There are 205 copies handed out with in-depth interviews; through
analysis of the obtained statistics, they uncover the problems of teacher’s loyalty of BD.
Aided by SWOT analytical approach, this paper deeply analyze the current situation of
BD, as well as the factors and reasons of teacher’s loyalty of BD strategically according
to the result of the questionnaire. It also offers some proposals on the promotion of
teacher’s loyalty of BD College and hoping it could provide some useful suggestions for
the construction and development of teacher’s team in BD College and other similar
independent colleges.
KEYWORDS: independent college teachers’loyalty Incentive enhance strategies