本文共分为四个部分。首先，本文简要介绍了项目管理成本控制的基础知识。然
后分析了房地产公司开发项目的开发程序，即可分为项目决策阶段、项目设计阶段、
招投标与合同签订阶段、项目实施阶段、竣工阶段。详细研究了每一阶段成本控制的
特点及内容，特别是决策阶段和设计阶段对于项目成本控制的意义最为关键。在本文
的第三部分，主要介绍了现阶段我国房地产项目管理的现状及存在的一些问题。我国
房地产起步较晚，但是发展飞速，2005 年房地产投资占我国全社会固定资产投资总
额的 17.79%，是投资最大的一个行业。与此同时，我国房地产业的项目管理水平却
没有与时俱进，还停留在比较落后的水平。主要表现在：把项目成本控制的注意力过
分的放在了施工环节；轻视项目管理中的沟通管理，项目成本控制各阶段“各扫门前
雪”；不注重利用先进的项目管理工具和方法；项目运作过程中重实施轻计划等。最
后，根据所学的项目管理理论知识及结合工作实际对于上述问题提出了自己解决方
法，主要有：利用先进的项目管理工具和方法；重视、加强项目前期投资决策阶段的
成本控制工作；项目实施阶段的成本控制所应注意的事项；加强项目沟通管理，整合
项目内外部资源，共同为项目成本控制服务；提高房地产公司的风险管理水平，主要
谈一下市场定位风险及投资风险；发扬光大一些在项目运作中行之有效的成本控制方
法等。其中对于成本控制的项目管理工具 WBS 和 EVM 进行了重要介绍和研究。
关键词：项目管理 成本控制 房地产开发
ABSTRACT
What this article studied is about the Real Estate Company project
exploitation cost control. Firstly, Writer introduce the meaning of project cost
control, especially the definition and standard from PMI. In this part, we can
have a whole understand to project cost management and control. Secondly,
Writer introduce the Real Estate industry project cost management and
control. Real Estate exploitation project can be carved up five processes:
decision stage, engineering designing stage, invite public bidding and contract
signing stage, put in practice stage, complete check and accept stage.
Correspondingly, Real Estate exploitation project cost control (CC) also
carves up five processes. Each process has respective characteristic of CC, so
in PM, we need separate ways to separate stage. Thirdly, Writer studied the
actuality of Real Estate exploitation project in China. We have achieved a
obvious progress in PM, no matter in theory or in practice. But, there still are
a lot of problems in practice, such as: Take too much emphasis in the practice
stage; there is not a systemic viewpoint to PM, taking the PM processes to
separate stages; in the PM process, without using the scientific, modern PM
tools and techniques or seldom; without a particular, scientific, exactly plan
and budget, control measures often use afterwards control, not use or seldom
using the beforehand control or process control, etc. Finally, to above
problems and combining my own study, I tabled some proposals to improve
the Real Estate PM cost control level.
Generally, this article take the view of controlling the Real Estate
Company project exploitation cost should from the full processes of PM and
the full life cycle angle. We should control the PM cost systemic and
scientific; we should use more and more PM tools and techniques, etc.
Keywords: project management(PM), Real Estate, cost control(CC).
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