随着液压挺柱在乘用车发动机市场的普及和饱和,拥有巨大潜力的
商用车发动机市场必将成为行业龙头的发展目标。快速而准确的评估液
压挺柱在中国商用车市场的应用前景,对于伊顿公司产品研发和市场战
略的成功具有重大意义。而本文从市场趋势、产品制造可行性、产品价
值评估、市场分析等角度分析了液压挺柱在商用车市场的应用前景,并
辅以相应的市场调查数据论证。既可以做为伊顿公司产品研发和市场战
略决策的参考,也可以为市场营销提供理论和数据支持。
分析和调查的结果显示,液压挺柱符合商用车发动机市场的技术发
展趋势和国家法规的引导方向,市场需求巨大。由于该产品对发动机的
相关性能提升明显,对目标市场客户的价值巨大,并且伊顿公司的技术
优势明显、制造经验丰富,可以预计该产品未来的销售前景可观,利润
空间较大。
关键词:液压挺柱、商用车市场、产品战略
ABSTRACT
As key components for valve actuation system on advanced engine,
hydraulic valve lash adjuster (HLA) is important product for Eaton vehicle
group. As major player and one of the earliest manufacturers, Eaton owns
great technical capability and noticeable market share.
As HLA in passage vehicle market is to be popularized and saturated,
commercial vehicle market will become major players’ key focus because of
high penitential. Quick and exact evaluation for China commercial vehicle
market has significant meaning for the success of Eaton product development
and market strategy. This thesis studied the potential of HLA on commercial
vehicle market from points of market trend, product manufacturing feasibility,
product value proposition and market study, with corresponding market
research. It can be used as reference of Eaton product development and
market strategy, or theory and data support for marketing management.
The result of study and research shows that HLA fits the technical trend
and national rule guidance for commercial vehicle, with tremendous market
demand. Due to the HLA merits of big improvement to engine related system
performance, significant value to target market, and due to Eaton’s technical
superiority, and abundant manufacturing experience, we expect to have great
sales revenue and profit margin in the future.
KEY WORDS: hydraulic lash adjuster, commercial vehicle market, product
strategy