Abstract marketanddifferentiatedpositioning,macroexternal environment,advantagesand disadvantagesofinternaland externaldevelopment,etc.,andproposemanagement improvement plans applicable to the marketing strategy of Bank Zs private banking, and finally putforward correspondingsafeguard measuresforthe implementationof theabove improvement plans. 【Key Words】 BANK z; private banking; marketing strategy 【Thesis Type】 Applied Research III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景和意义 ............................................................................... 1 1.1.1 研究背景 ..................................................................................... 1 1.1.2 研究意义 ..................................................................................... 2 1.2 国内外研究综述 ............................................................................... 3 1.2.1 国外研究综述 ............................................................................. 3 1.2.2 国内研究综述 ............................................................................. 4 1.3 研究内容与研究方法 ....................................................................... 5 1.3.1 研究内容 ..................................................................................... 5 1.3.2 研究方法 ..................................................................................... 6 1.4 研究思路和研究框架 ....................................................................... 6 2 基本概念及理论基础 ............................................................................ 8 2.1 基本概念 ........................................................................................... 8 2.1.1 私人银行业务的类型及特点 ................................................... 10 2.2 理论基础 ......................................................................................... 14 2.2.1 STP理论 ...............