中文摘要 中文摘要 面对国际国内复杂的经济金融形势，互联网金融的兴起和银行间激烈的竞争， K银行在数字化变革、网点转型、产品同质化严重等方面面临着巨大的挑战，人 力资源是支撑着银行稳健发展的软实力，基层工作人员的服务意识和业务素质直 接影响顾客的服务体验和银行的整体形象，更关乎银行的长远发展。员工的工作 满意度与其工作态度和行为有着直接关系，K银行目前存在基层营业机构工作人 员年龄断层严重、年轻员工流失率偏高、员工满意度低等情况。因此，如何提升 基层员工满意度是当前 K银行需要迫切解决的问题。 在归纳、提炼满意度相关理论的基础上，通过问卷调查和深度访谈分析不同 维度下基层员工对于 K银行的满意度情况以及员工满意度的职位差异，从员工认 知与评价和企业本身两个方面总结出影响基层员工满意度的因素。从职业认同感 和社会尊重感培养、人岗匹配优化、薪酬与绩效管理机制科学化、企业文化人本 化、工作挑战合理化等方面提出针对性策略以实现基层员工满意度的提升，最后 依托制度保障、组织保障、资源保障三个方面为基层员工满意度的提升策略的普 遍应用和顺利实施提供长效保障。 关键词：基层员工；工作满意度；薪酬管理 -I- 黑龙江大学硕士学位论文 Abstract Facing the complex economic and financial situation both at home and abroad, the rise of Internet Finance and the fierce competition among banks, K Bank is facing great challenges in the aspects of digital transformation, network transformation and serious producthomogeneity, humanResource isthesoft powersupportingthe steady development ofthe bank.The serviceconsciousness andservice qualityof the grass-roots staff directly affect the service experience of customers and the overall image of the bank. Employees job satisfaction is directly related to their work attitude and behavior, at present, K Bank has some problems, such as serious age fault, high turnover rate of young staff and low satisfaction of staff. Therefore, how to promote the grass-roots staff satisfaction is the current K bank needs to urgently solve the problem. On the basis of summarizing and refining the theory of satisfaction, this paper analyzes the grass-roots employees satisfaction with k-bank and the differences of employeessatisfaction withpositions indifferent dimensionsby meansof questionnaires and in-depth interviews, from the staff cognition and evaluation and the enterprise itself two aspects summed up the impact of grass-roots staff satisfaction factors. From the aspects of the cultivation of the sense of