读书 app竞品分析报告 一．背景 ······················································································································ 2 二．竞品概述······················································································································ 2 三．功能分析······················································································································ 3 四．界面分析······················································································································ 8 五．免费模式······················································································································ 11 5.1为什么要免费 ············································································································· 11 5.2免费模式对比··············································································································11 六．盈利模式······················································································································ 14 6.1用户分析····················································································································14 6.2运作模式····················································································································14 七．总结 ······················································································································ 15 版本号 修订时间 修订人 版本说明 v1.0 2014年 12月 29日 徐谦 没有对盈利分析，考虑到盈利对 于 app的定位、功能以及界面等 等具有重大影响，需要单独做大 量分析 V2.0 2014年 12月 31日 徐谦 ①增加了竞品——QQ阅读 ②增加了免费模式和盈利模式的 分析 一．背景 读书 app解决的是用户随时随地读书的问题。两个关键点，一个读书，一个是 app。 首先是读书，脑爆了一个与读书行为相关的内容，如下图所示 1.1读书行为 所有的功能都是围绕着上述各个环节所展开。移动化的时代，时间碎片化、地点任意化，这些条件的影响成为了关键， 大的方面比如下载书籍对于流量的消耗，小的方面比如夜晚看书，是否可以调节界面更有利于保护视力。 接着是 app，好的产品需要满足 3个条件。首先是要能解决问题，空调8星 8砖进口工艺还有播放音乐的功能如 果不能制冷没人会买；其次是有用户粘度，对于解决高频次需求的产品来说如果用户用了一次就不用了，说明这个产 品不好；最后是用户体验，现在不像过去粗放的时代，现在的人们买了 iphone5s出了立马换5，6出了干赶紧把 5给 抛弃了，产品不仅要能用，还要好用。 报告分析的两把尺子。一把是产品是否符合移动化的发展方向，一把是产品是否具备优秀产品的三