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The State of
Retail Media
2023
The Complete Results
Understand the challenges, methods, investments, and cross-channel
strategies in the next era of retail media advertising1 Table of contents
Introduction34
Trendspotting: Five ways retail media will evolve in 2023
Survey participants5 Desired impact6 Measuring success7 2022 results8 Investment trends9 Budget ?uidity and sources
Challenges10 11
Ad format prioritization
Retailer prioritization13 1415 1618 2021 2223 2425 Programmatic display investment
Data usage
Retail media program management
Third-party platform usage
Retail media coordination
Paid social and paid search usage
Connected commerce
Retail media outlook
About Skai2 Media that matters. Marketing that works.
Welcome to
Skai’s 2023 State of Retail Media Survey
Retail media has rapidly become the third-largest digital advertising channel behind paid
search and social advertising. Forecasts predict it will reach $160 billion by 2027, making up
18% of global digital advertising and 11% of total advertising. Digital’s newest channel allows
marketers to in?uence shoppers within online stores and closer to the point of。。。以下略