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Travel rewards that
ewarding
are truly r
Loyalty programs that reward travelers—and travel companies
Travel companies give hundreds of
millions of dollars back to travelers in
loyalty rewards and dividends every
year—the highest loyalty dividend of
all consumer industries. But are travel
players getting the maximum return
on their investment? Could they be
spending less on new loyalty programs
that travelers value more?2 Travel rewards that are truly rewarding
Old pioneers, new patterns
The travel industry has long been the gold standard in loyalty. Travel companies
have some of the oldest and largest loyalty programs, and other industries have
emulated their approaches. These strategies have primarily been designed around
high-volume customers. In the case of travel, it’s business travelers who travel often
enough to reach the high thresholds needed to qualify for status. This model worked
successfully for years.
The pandemic changed everything. The travel and
tourism market lost nearly $4.5 trillion, driven in
part by a 61% drop in business travel spending in1 2020.Business and leisure travel segments are
recovering slowly. Global leisure trav。。。以下略