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2023年零售战略和优先事项调查报告PDF

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更新时间:2023/12/21(发布于浙江)

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SURVEY REPORT:
Se
Sustainable Growth
Insights From the 2023 Retail
Strategies and Priorities Survey
To understand how retailers of differing sizes and
maturity stages are approaching the challenges of
2023 and planning for what comes next, NetSuite
and Retail TouchPoints conducted the Retail
Strategies and Priorities Survey.
Their responses offer a glimpse into how executives
are navigating the retail environment, including:
? Sales channels they believe provide the most
revenue potential
? The internal and external pressures slowing them
in reaching their growth goals
? How they’re prioritizing tech investments
? Whether they’re e?ectively managing cash ?ow
We asked more than 100 executives (director level
and up) to share insights on everything from their
channel mix to their technology investments and
priorities. These executives represent a rich variety of
traditional retailers, consumer brands, marketplace
sellers, and even manufacturers.
Results within all these areas rea?rm the increasingly
critical role that analytics and automation play in
creating businesses built for scale.
Page2
Brands Balance Acquisition and Retention to Reach
Growth Goals
It’s no se。。。以下略