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2023 Consumer
Trends Index
U.S. GENERATION X CONSUMERATTITUDES AND TRENDSIN
PERSONALIZATION, PRIVACY,MESSAGING, ADVERTISING, BRAND
LOYALTY, ANDTHE RISINGCOST OF LIVING
In conjuctionwith1 Executive
Summary
As the United States continues to grapple with rising prices and economic
uncertainty, marketers face the constant challenge of maintaining a pulse on ever-
?uctuating consumer behavior. We have already released a U.S.-speci?c version
as part of our suite of 2023 Consumer Trends Index reports, but here at Marigold
we are always looking to empower marketers with additional insights that enhance
relationship marketing strategies. And thus, the generation-speci?c Consumer
Trends Index was born.
service. The key for brands is to respect the boundaries of Gen X consumers,
create worthwhile value exchanges, and emphasize zero-party data strategies.
Loyalty is also a major point of emphasis for Gen X consumers. Nearly three-
quarters of this cohort are willing to pay more to shop with the brands they’re loyal
to — the brands who can successfully develop and foster said loyalty will win the
day. For Gen X consumers, this is best achiev。。。以下略