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9Edition
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True-Luxury Global
Consumer Insights
July 20230 2023 study keeps True-Luxury..with a much wider range of
consumer at the center¡­
tools, sources and deep dives
30+
in depth interviews with individual
True-Luxury consumers
True-Luxury Consumers (out of ~370M total
consumers) generating ca. 40% of global
luxury market
~20M
25+
with industry experts & topic leaders
interviews & content discussion sessions
9Edition True-Luxury consumer survey
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Respondents
12,000+ respondents
of which 2,000 in China & 2,000 in US
Brand new deep dive on customer experience,
based on quali-quantitative sources and
advanced data & analytics tools
Avg. spend
Markets
€39K+ Avg. personal spend1
(back to pre-Covid level)
Top 12 WW Luxury Markets
Engagement of local Luxury experts and
industry partners from China and US
Research partner
1. Includes personal and experiential luxury, excluding cars, yachts, smartphones and
smartwatches1 2023 STUDY: CONTENTS
12 FUTUREPROOF: LUXURY MARKET THRIVES
AMIDST UNCERTAINTY
Market outlook & True-Luxur y consumer sentiment
TOP 10 TRENDS CEOS SHOULD STAY AHEAD OF
Snapshot of market, consumer andno¡£¡£¡£ÒÔÏÂÂÔ