汕头大学硕士学位论文
硕士学位论文
论文中文题目：
新兴场域制度创业的过程机制研究
——以 H 公司 HPV 检测业务为例
论文英文题名： ：The process mechanism of institutional entrepreneurship in
emerging fields
——A case study of HPV detection business of H Company
指 导 教 师 ： 梁强
申请人： 蔡树衡
论文答辩委员会成员
主席： 赵佩华
委员： 陈屏国
宋丽红
教授
教授
（ 任职单位汕头大学商学院)
（ 任职单位汕头大学商学院)
副教授（ 任职单位汕头大学商学院)
副教授（ 任职单位汕头大学商学院)
邓文硕
邹宗保
副教授（ 任职单位汕头大学商学院)
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汕头大学硕士学位论文
摘要
现有研究认为，制度创业的实质是制度创业者运用各种制度创业策略，与他
们所处制度环境及利益相关者进行互动，进而实现制度创业目标的过程。在新兴
场域的背景下，技术变迁与制度变迁可能导致制度创业，且现有西方成熟市场经
济下的新兴场域研究与中国的转型经济情境下的新兴场域研究可能存在较大差
异，这是制度创业研究领域的一个值得探讨的话题。
2019年，原重大公共卫生服务项目中的农村妇女“两癌”（宫颈癌、乳腺癌）
检查项目被纳入基本公共卫生服务内容，这标志着HPV筛查工作被广泛接受。然
而HPV检测的发展也经历了一系列的制度、技术、认知的变迁才达到今天这个状
态。本文基于制度创业理论、新兴场域制度创业模型，以HPV检测领域龙头企业
H公司为案例，结合案例H公司的创业过程，对新兴场域制度创业的过程机制进
行研究。研究结果发现，在HPV检测这一新兴场域，不同制度创业阶段场域特点
和利益相关者有所不同，应该根据利益相关者的不同需求而采取不同的制度创业
策略来取得合法性。制度创业从一个阶段到另一个阶段的过程是合法性水平积累
并跨越一个或多个合法性门槛的过程。在核酸检测这一类的场域内，因监管机构
法规与技术的发展，无论哪个制度创业阶段，规制与规范合法性需要周期性的维
护与保持，以防止合法性的降低与失效。
本文通过新兴场域制度背景下的案例分析，提出了核酸检测行业的新兴场域
制度创业过程模型，深入探讨了新兴场域的特点以及新兴场域制度创业的过程。
制度创业策略在不同阶段有不同的行为表现及作用机制，制度创业策略的运用是
个体或组织之间互动的过程，结合新兴场域模型对制度创业策略进行深入的研究,
一定程度上打开了制度创业过程的“黑箱”。研究结论有助于认识新兴场域制度
创业的过程机制，对于制度创业理论进行了拓展，具有一定的学术意义和理论贡
献。在实践方面，也对新兴行业的创新发展有较强的现实指导意义，为场域内组
织的创新发展提供实践参考。
关键字：制度创业，新兴场域，合法性，单案例研究，HPV检测领域
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汕头大学硕士学位论文
Abstact
Existing studies believe that the essence of institutional entrepreneurship is the
process in which institutional entrepreneurs use various institutional entrepreneurship
strategies to interact with their institutional environment and stakeholders, so as to
achieve the goal of institutional entrepreneurship. In the context of emerging fields, the
interaction between technological change and institutional change leads to normative
institutional barriers and cognitive institutional barriers. The existing research on
emerging fields is based on the western mature market economy, and there is less
research on emerging fields in the context of China's transition economy. This is a topic
worthy of discussion in the field of institutional entrepreneurship research.
In 2019, the "two cancers" (cervical cancer and breast cancer) examination project
for rural women in the original major public health service projects was included in the
basic public health services, which marked that HPV screening was widely accepted.
However, thedevelopment of HPVdetection hasalso experienced aseries of
institutional, technical and cognitive changes to reach today's state. Based on the
institutional
entrepreneurship
theory
and
the
emerging
field
institutional
entrepreneurship model, this paper studies the process mechanism of emerging field
institutional entrepreneurship by taking H company, a leading enterprise in the field of
HPV detection, as a case and combining the entrepreneurial process of H company. The
results show that in the emerging field of HPV detection, the field characteristics and
stakeholders at different institutional entrepreneurship stages are all different, and
different institutional entrepreneurship strategies should be adopted according to the
different needs of stakeholders to obtainlegitimacy. The process of institutional
entrepreneurship from one stage to another is the process of accumulating legitimacy
level and crossing one or more legitimacy thresholds. In the field of nucleic acid
detection, due to thedevelopment of regulations and technologies of regulatory
agencies, thelegitimacy of regulationsand norms needsto be maintained and
maintained periodically no matter which stage of institutional entrepreneurship, so as
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