欧莱雅营销策划方案目录前言---------------------------------------------------------------------------------------------------------1一、序言-----------------------------------------------------------------------------------------------------1二、营销策划方案的目标--------------------------------------------------------------------------------1第一部分 营销状况分析--------------------------------------------------------------------------------2一、全国整个化妆品市场状况--------------------------------------------------------------------------2二、南昌化妆品状况--------------------------------------------------------------------------------------3三、欧莱雅市场状况--------------------------------------------------------------------------------------3第二部分 项目分析--------------------------------------------------------------------------------------4一、优势(strengths)----------------------------------------------------------------------------------------4二、劣势(weaknesses)----------------------------------------------------------------------