Shanghai Inter national Studies University
Resear ch on Mar keting Strategy Optimization of Xiangpiaopiao
Company
A Thesis Submitted to School of Business and Management
In Par tial Fulfillment of Requir ements for
Master of Business Administr ation
By Chen Yixin
Under Super vision of
Li Yan
May 2021


答辩委员会成员
主席：石金涛
成员：吴轶伦、徐四华
。。。以下略