摘要
摘要
经济的快速发展,带动了各行各业水平的迅速提高和发展,人们的生活节
奏不断加快,对生活质量的要求不断提高,目前，越来越多的人选择通过洗衣
房等专业洗衣设施来洗衣服。由于用户数量的增加，洗衣机的数量也在增加，
用户分布也在增加。传统的洗涤设备已不能适应当前的工业环境。因此，有
必要通过网络使用智能清洗模式，使清洗机制更快、更高效。如今，随着智
能洗涤和护理方法的快速发展，传统行业与互联网的融合已成为洗涤和护理
行业的必要过程。包括传统洗衣机和其他互联网相关公司在内的许多变革已
经开始进入市场。在过去，洗衣和护理行业没有标准化，需要利用这个机会
来获得客户的赞扬和青睐，从而优化现有的缺点。
智能洗护模式为洗护技术公司带来了新的竞争和利润点。过去，传统洗
衣公司的服务存在规模小、分散经营、效率低等不规范现象，服务质量参差
不齐。如果公司想更好地为用户服务，就需要改变公司常见的传统商业模式。
对此，通过产品价格分析和渠道建设分析了与新兴技术清洗和维护公司类似
的行业的竞争压力以及传统干洗店造成的威胁；在人才培养和制度建设方面，
结合社会经济发展现状，实施营销战略优化建议，从优化产品战略、优化服
务体系入手，整合和扩展现有渠道，优化价格策略，通过线上和线下全渠道
营销灵活定价和促销来优化销售策略。最后，通过优化人才战略，构建完整
的业务流程，制定新的营销策略，充分利用固有优势，最终成立一家能够面
对市场考验的新型洗涤和保养护理公司，以赢得激烈的竞争。
关键词：营销策略优化；洗护服务；产品策略；渠道策略；
I

Abstract
Abstract
The rapid development of economy has led to the rapid improvement and
development of the level of all walks of life. People's pace of life is constantly
accelerating, and the requirements for the quality of life are constantly improved.
At present, more and more people choose to wash clothes through laundry and
other professional laundry facilities.Due to the increasing number of users, the
number
of
washing
machines
increased
and
the
user
distribution
increased.Traditional washing equipment can no longer adapt to the current
industrial environment.Therefore, it is necessary to use the intelligent cleaning
mode through the network to make the cleaning mechanism faster and more
efficient.Nowadays, with the rapid development of intelligent washing and nursing
methods, the integration of traditional industries and the Internet has become a
necessary process for the washing and nursing industry.Many changes, including
traditional washing machines and other Internet-related companies, have begun to
enter the market.In the past, the laundry and nursing industry was not standardized
and needed to use this opportunity to gain praise and favor from customers to
optimize existing shortcomings.
Intelligent washing and protection mode brings new competition and profit
points for washing and protection technology companies.In the past, the services
of traditional laundry companies had small scale, scattered operation and low
efficiency, and the service quality was uneven.If companies want to better serve
their users, they need to change the traditional business model common to the
company.In this regard, through the product price analysis and channel
construction, the competitive pressure and the threat of traditional dry cleaners
similar to new technology cleaning and maintenance company; combine the social
and economic development, implement marketing strategy optimization
suggestions, integrate and expand existing channels, optimize service system, and
optimize sales strategy through flexible pricing and promotion of online and
II

Abstract
offline omni-channel marketing.Finally, by optimizing the talent strategy, building
a complete business process, formulating new marketing strategies, make full use
of the inherent advantages, and finally set up a new washing and maintenance care
company that can face the market test, in order to win the fierce competition.
key words：marketing strategy optimization;Nursing service；Product Strategy；
Channel Strategy
III
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