目录
摘要........................................................................................................................................................III
Abstract..................................................................................................................................................IV
1绪论......................................................................................................................................................1
1.1研究背景..................................................................................................................................1
1.1.1康养旅游的快速发展..................................................................................................1
1.1.2旅游产业及相关产业的融合势头强劲......................................................................1
1.1.3云南西双版纳康养旅游市场前景广阔......................................................................2
1.2研究意义..................................................................................................................................3
1.2.1理论意义.......................................................................................................................3
1.2.2实践意义.......................................................................................................................3
1.3国内外研究现状......................................................................................................................4
1.3.1国内康养旅游研究现状...............................................................................................4
1.3.2国外康养旅游研究现状...............................................................................................4
1.3.3康养旅游发展评价指标研究现状...............................................................................6
1.3.4研究述评.......................................................................................................................7
1.4研究内容与论文框架..............................................................................................................8
1.4.1研究内容.......................................................................................................................8
1.4.2论文框架.....................................................................................................................10
1.5研究方法................................................................................................................................10
1.5.1文献研究法.................................................................................................................10
1.5.2实地调研法.................................................................................................................11
1.5.3归纳分析法.................................................................................................................11
1.5.4实证研究法.................................................................................................................11
2 概念界定与相关理论基础..............................................................................................................12
2.1康养旅游概念界定...............................................................................................................12
2.2相关理论基础.......................................................................................................................13
2.2.1产业融合理论.............................................................................................................13
2.2.2创新理论.....................................................................................................................15
2.2.3系统论.........................................................................................................................15
3 康养旅游发展水平评价指标体系的构建......................................................................................17
3.1构建依据及原则...................................................................................................................17
3.1.1构建依据.....................................................................................................................17
3.1.2构建原则.....................................................................................................................18
3.2评价指标选取与体系构建...................................................................................................18
3.3评价指标体系阐述...............................................................................................................22
3.3.1康养旅游资源禀赋指标.............................................................................................22
3.3.2康养旅游社会支持指标.............................................................................................23
3.3.3康养旅游服务配套指标.............................................................................................25
3.3.4产业创新融合指标.....................................................................................................26
3.3.5效益共享指标.............................................................................................................27
3.4数据指标赋值与量化...........................................................................................................28
3.4.1指标数据的获取.........................................................................................................28
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3.4.2 指标量化处理............................................................................................................32
3.5 权重的确定..........................................................................................................................32
3.5.1 权重计算方法............................................................................................................32
3.5.2 权重计算结果............................................................................................................33
3.6 综合评价计算模型的建立..................................................................................................35
3.6.1 建立线性评价函数....................................................................................................35
3.6.2 划分水平等级标准....................................................................................................35
4 云南省西双版纳康养旅游发展水平评价分析..............................................................................36
4.1西双版纳概况.......................................................................................................................36
4.2西双版纳旅游产业发展现状...............................................................................................36
4.3西双版纳康养旅游供给现状...............................................................................................38
4.4西双版纳康养旅游政策支撑及管理现状...........................................................................39
4.5西双版纳康养旅游产业融合现状.......................................................................................40
4.6西双版纳康养旅游发展评价...............................................................................................41
5 推进西双版纳康养旅游发展的优化策略......................................................................................44
5.1提升康养旅游环境，推动旅游业向康养旅居型转变.......................................................44
5.2 推进旅游供给侧结构性改革，丰富康养旅游产品..........................................................44
5.3 优化康养旅游基础设施，完善交通网络体系..................................................................45
5.4加强康养旅游业态创新，深化产业融合...........