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MBA硕士毕业论文_特佳医疗基金投资策略研究PDF

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本文从宏观层面、行业层面、公司层面三个角度出发,通过文献 阅读、调研和案例分析法,对高特佳医疗基金投资策略进行深入分析, 从而找出其目前在医疗基金投资上存在的问题,并在此基础上找出公 司现阶段投资策略中的问题、不足和风险点并提出相应的优化和发展 建议。 通过本文的研究,一方面,以期能够对健康医疗行业、私募股权 行业发展的进行梳理,深入分析投资策略,寻找投资策略中存在的问 题、不足和风险点,能为公司接下来的投资策略战略选择、投资策略 的优化和发展提供相应建议;另一方面,也可为其他想要介入这一领 域投资的机构提供借鉴和参考意义。 通过本文的研究发现,高特佳虽然在细分市场领域做得不错,但 相比行业第一梯队竞争者而言,缺乏国际化背景及发展布局,在项目 投资金额和数量上较落后;同时,投资策略中存在过于依赖于领导人 个人决策,公司在市场上存在天然信用劣势、出资方议价能力过高, 产品结构单一、容易被替代以及医疗项目普遍投资回收期限长、不确 定性大、风险高退出较难的问题,可以通过继续深入挖掘医疗领域投 资,布局国际化投资发展策略,与实力机构强强联合、引入战略股东、 提高竞争力,创新发展医疗夹层基金、满足出资人需求,丰富投资策 略、创新投资方式、拓宽投资退出路径等方式来确保其投资策略取得 预期经济效益,满足客户需求,提高竞争力。 关键词:私募基金,医疗行业,投资策略 RESEARCHONINVERSTMENTSTRATEGYOF GAOTEJIAMEDICALFUND ABSTRACT ThispaperanalyzesthecaseofGaoTejia'smedicalfundinvestment strategy.Firstofall,thearticlestartsfromthemacrolevel,industrylevel andcompanylevel,andanalyzestheinvestmentstatusofGaoTejia MedicalFundthroughliteraturereading,researchandcaseanalysis. Secondly,thearticlecomparesGaoTejiaMedicalFundandothermedical fundsfromtheperspectivesofinvestmentdirection,investmentscaleand investmentmethod,andalsoconductsSWOTanalysisonGaoTejia MedicalFundinvestmentsituation.Thirdly,thearticleanalyzesthe effectsofGaoTejia'scurrentmedicalfundinvestmentstrategyfromthe aspectsofinvestmentincome,cashinvestmentreturnrate,cash investmentlossandmainbusinessincomegrowthrate.Finally,thispaper findsouttheproblems,deficienciesandriskpointsofGaoTejia'scurrent investmentstrategy,andproposescorrespondingoptimizationand developmentsuggestions. Thispapersortsoutthedevelopmentofthehealthcareindustryand theprivateequityindustry,analyzestheinvestmentstrategyindepth,and looksforproblems,deficienciesandrisksintheinvestmentstrategy, whichwillhelpGaoTejia'snextinvestmentstrategyselectionand formulation.Ofcourse,thisarticlecanalsoprovidereferenceforother institutionsthatwanttointerveneinthisfield. Throughtheresearchinthispaper,itisfoundthatGaoTejiahas doneagoodjobinthemarketsegmentationfield,andtheinvestment strategyhasachievedsomepositiveeffects.However,comparedwiththe industry'sfirstecheloncompetitors,thecompanylacksaninternational backgroundanddevelopmentlayout,andisrelativelybackwardinthe amountandquantityofprojectinvestment.Atthesametime,the companystillhasthefollowingproblems:theinvestmentstrategyistoo dependentontheindividualdecisionoftheleader,thenaturalcredit disadvantageinthemarket,thebargainingpowerofthefunderistoohigh, theproductstructureissingle,easytobereplaced,andthegeneral investmentrecoveryperiodofthemedicalprojectLong,uncertain,risky, anddifficulttoexit.Therefore,inthefuture,wecanconsidercontinuing todigdeepintotheinvestmentinthemedicalfield,deployinternational investmentdevelopmentstrategies,strengthenallianceswithpowerful institutions,introducestrategicshareholders,innovateanddevelop medicalmezzaninefunds,enrichinvestmentstrategies,innovate investmentmethods,andbroadeninvestmentexitpaths.Thiswillensure thatitsinvestmentstrategyachievestheexpectedeconomicbenefits, meetcustomerneedsandenhancecompetitiveness. Theinnovationofthispaperistocombinethemedicalhealth industrywithprivateequityinvestmenttoconductresearchandanalysis oninvestmentstrategiesinthisfield.Mostofthepreviousacademic researchisonlyforthemedicalhealthindustryorprivateequity investment.Therefore,theresearchinthispapercanmakeupforthe deficiencyofpreviousacademicresearchtoacertainextent. KEYWORDS:PrivateEquity,Healthcareindustry,InvestmentStrategy 目录 目录....................................................................................................................................................9 第1章绪论......................................................................................................................................1 1.1研究背景及意义.........................................................................................................................1 1.1.1研究背景..............................................................................................................................1 1.1.2研究目的与意义.....................................................................................................................3 1.2研究内容与创新.........................................................................................................................4 1.3研究方法....................................................................................................................................5 1.4论文结构....................................................................................................................................5 第2章理论基础............................................................................................................................7 2.1战略管理理论..........................................................................................................................7 2.2SWOT分析.................................................................................................................................7 2.3动态能力理论..........................................................................................................................8 第3章中国私募及医疗股权基金市场分析.............................................................................10 3.1中国私募基金市场情况..........................................................................................................10 3.1.1私募股权基金定义..............................................................................................................10 3.1.2私募股权基金的分类..........................................................................................................10 3.1.3中国私募股权基金发展现状特点.....................................................................................10 3.2医疗私募股权基金简介........................................................................................................13 3.2.1医疗私募股权基金定义......................................................................................................13 3.2.2医疗私募股权基金发展现状特点分析.............................................................................13 3.2.3医疗私募股权基金的投资运作流程.................................................................................16 第4章高特佳医疗基金投资现状及效果分析.........................................................................17 4.1高特佳医疗基金投资运作流程.............................................................................................17 4.1.1高特佳医疗基金募集..........................................................................................................17 4.1.2高特佳医疗基金投资..........................................................................................................17 4.1.3高特佳医疗基金管理..........................................................................................................18 4.1.4高特佳医疗基金退出..........................................................................................................19 4.2高特佳医疗基金投资具体内容与竞争分析.......................................................................19 4.2.1投资方向..............................................................................................................................19 4.2.2投资规模..............................................................................................................................20 4.2.3投资偏好......................